What Megan Fox Can Teach Us About Writing Compelling Blog Content

Last week as I was looking through my Google Analytics and a very interesting search query came across the board – “Megan Fox Without Pants”. Now, truth be told, naming your blog “Life Without Pants” is asking for some a lot of this, but it got me thinking. Some horny teenager hopped online, typed in “Megan Fox Without Pants”, and ended up here – most likely sorely disappointed to find thoughts and insight on social media and life philosophy. Sorry buddy.

Full disclosure, this article has very little to do with Megan Fox – in fact – nothing at all. But what she does (very well I might add) is illustrate a greater point on the fine art of writing compelling content that keeps your readers interested and limits ‘dissapointment’.

Write Buzz-Worthy Titles and Headlines

Some would argue that your blog titles are more important than the content itself. Why? Headlines are the bait, one line summaries that entice your audience to continue reading. If your bait isn’t interesting, compelling, buzz worthy, and sexy – your readers won’t bite on the rest of the post – you’ll put your readers to sleep and they’ll be quick to think  “Is it over yet?” When in doubt, cheat the system and tag everything with Megan Fox.

Post Consistently

Developing a blogging ‘schedule’ is one of the biggest obstacles we face as writers – in short – life can and does get in the way of our blog-writing. Look at it this way: When you start a blog, your intent is to develop a community of readers. The quickest way to lose interest of you readers it to sporadically post with no rhythm or structure. Readers crave predictability. Whether you post once a week or once a day, your audience want to know what they can expect from your blog and when they’re going to get it. Look at your schedule, commit to whatever works best for you, and stick to it. Think of it like running a marathon – not running in reckless bursts of speed, but at a consistent steady pace.

Be Authentic and Write from the Heart

No one is coming to your blog assuming you are the all-knowing expert – so don’t waste your time playing that role. The best writers are the ones who write from the heart without worrying about being wrong, speak about their own experiences, and can find a way to relate those experiences to their readers. You don’t have to be the best, but you do need to be unique.

Becomes a Timeless Resource

The list compiled here represents two very important things: One – it’s acts as a resource for any and all bloggers – something that is tangible, easy to digest, and offers information others can and will hopefully share with with their audience of readers, Twitter followers, etc. Two – it’s timeless and will be just as valuable two years from now as two days from now. There are things to be said for posting a timely blog article on a hot topic – but the ones that stick over the long haul are those people can refer back to again and again.

Develop Your Trademark, then Reinvent it

One of the things that leads to a lot of bloggers ‘quitting’ is because they quickly develop too-specific of an audience. We start to think that we HAVE to write about certain things because that’s what we’re known for. Over time, blogging becomes a chore and there’s nothing worse than getting to the post ‘manufacturing’ stage – writing for the sake of writing. With that being said, over time you are inevitably going to develop a niche, and have to in order to see the most success. Life Without Pants is known as a (top) Gen Y blog with perspective on social media, marketing, entrepreneurship, and life philosophy – I’ve worked hard to develop that overall theme – but I make an effort to develop ways to reinvent my niche on a consistent basis – starting a podcast with a good friend, offering free five minute blog reviews to anyone and everyone who is interested, launching a month-long guest writer series/soon to be e-book – all of these things help to keep my blog not only interesting for my audience, but maybe more importantly, for me as the author.

Write for Them, Not for Yourself

A blog should be personal and should share your unique perspective, but ultimately, you are writing for an audience. Write with the intent to benefit your readers in some way – ask yourself “What will my audience take away from this post?” If you don’t have an answer, consider re-working the post to provide a clearer service for your readers. By focusing your attention on making connections, you’ll develop a thriving interactive readership community.

Reply to Comments

On my blog I preach that there is just as much, if not more, value in the comments than the post itself. Everyone has a different blogging purpose, and a staple of Life Without Pants is that it’s more than a blog, it’s a community I work hard everyday to promote. Regardless of your blog’s direction – people who take the time to comment should be recognized. Go a step further and not only recognize, but encourage further conversation, ask questions, spark some debate, and get your readers talking to one another. When people know they’re voice is heard and valued, they’ll be more likely to contribute in the future.

Don’t be bashful about linking to yourself

Not only a great SEO boost – linking to yourself (aka ‘interlinking) is a great strategy to promote exploration through your archives. With every blog post you write, you add to your library of archives – you develop resource encyclopedia – and it is something that can and should be linked to often. Use every new post as an opportunity to shed light on something from the past

Create an Experience for Your Readers

The key to successful blogging isn’t all about the words, sentences, and paragraphs. When you create your blog, and in every post that you write, think of it not as a destination, but as an experience. Through enriching content, an attractive aesthetic design, and interactive media (videos, pod-casts, pictures) you create an atmosphere to your readers that should excite and interest them in new ways with every visit.

Never Give Up

So you’ve been writing for months, but you’re not seeing any growth – your mom and sister are your only readers – and you’re asking yourself “What’s the point”? The point is, as long as YOU are passionate about writing – keep writing. Don’t measure in numbers and readers (although keeping an eye on Analytics is important). Keep writing and keep looking for new ways to reach out to a wider audience. Think about how you can relate your experiences to the world – read other blogs, connect with people, ask others for feedback, and maintain an open mind to learning and trying new things. Keep your head up and believe that the community will grow and numbers will grow in time – Don’t doubt yourself.

What advice do you have for blog-writers out there who may be looking for a sense of direction and purpose?


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98 Responses
  • Cody McKibben Reply

    Wow, all fantastic points for anyone who’s trying to learn how to engage with others in the blogosphere or social media. I love your point about headlines: reel ‘em in and then provide some (possibly unexpected) value. It definitely worked on me Matt, I love that Megan Fox! :)

    • Matt Cheuvront Reply

      Mission accomplished eh? I’ll admit – ‘using’ Megan Fox to reel people in is pretty cheap and it was a bit of a tease, I know – but in this case it was to prove a point. I’m curious to see how male-dominated the comments are – no doubt there will be a few disappointed men coming through thinking (or should I say hoping) this is something entirely different than what it is.

  • Cody McKibben Reply

    Wow, all fantastic points for anyone who’s trying to learn how to engage with others in the blogosphere or social media. I love your point about headlines: reel ‘em in and then provide some (possibly unexpected) value. It definitely worked on me Matt, I love that Megan Fox! :)

    • Matt Cheuvront Reply

      Mission accomplished eh? I’ll admit – ‘using’ Megan Fox to reel people in is pretty cheap and it was a bit of a tease, I know – but in this case it was to prove a point. I’m curious to see how male-dominated the comments are – no doubt there will be a few disappointed men coming through thinking (or should I say hoping) this is something entirely different than what it is.

  • Ryan Stephens Reply

    After this, “Full disclosure, this article has very little to do with Megan Fox – in fact – nothing at all,” I didn’t read another word. :)

    • Matt Cheuvront Reply

      Haha well played sir, well played. Maybe I should have saved that letdown for the end? Hindsight is 20/20.

  • Ryan Stephens Reply

    After this, “Full disclosure, this article has very little to do with Megan Fox – in fact – nothing at all,” I didn’t read another word. :)

    • Matt Cheuvront Reply

      Haha well played sir, well played. Maybe I should have saved that letdown for the end? Hindsight is 20/20.

  • Greg Rollett Reply

    Good titles are crucial for both readers and google spiders. You rocked it with this post man – not only are you getting people’s attention, but now you are going to get some (more) long tail searches leading to your content.

    Linking to your own posts is huge for SEO, but also don’t be shy to point out people and sites that give you inspiration. You are now helping their seo and their ego. How many of use have Google Alerts on our names or Blog Names. Call someone out (good or bad) and more than likely they will prance on by. If your stuff is good they can tweet about it, blog back or join a conversation. All good stuff.

    Anyway, thanks for the Megan Fox teaser.

    • Matt Cheuvront Reply

      Sharing is caring – I whole-heartedly agree there Greg. I’ve met a lot of great people simply by linking to something of theirs within my own post – as you said, more times than not they stumble over this way and before you know it, a connection is made. Love your energy and what you are doing over in your neck of the woods and with Under30CEO – keep it up!

  • Greg Rollett Reply

    Good titles are crucial for both readers and google spiders. You rocked it with this post man – not only are you getting people’s attention, but now you are going to get some (more) long tail searches leading to your content.

    Linking to your own posts is huge for SEO, but also don’t be shy to point out people and sites that give you inspiration. You are now helping their seo and their ego. How many of use have Google Alerts on our names or Blog Names. Call someone out (good or bad) and more than likely they will prance on by. If your stuff is good they can tweet about it, blog back or join a conversation. All good stuff.

    Anyway, thanks for the Megan Fox teaser.

    • Matt Cheuvront Reply

      Sharing is caring – I whole-heartedly agree there Greg. I’ve met a lot of great people simply by linking to something of theirs within my own post – as you said, more times than not they stumble over this way and before you know it, a connection is made. Love your energy and what you are doing over in your neck of the woods and with Under30CEO – keep it up!

  • Carlos Miceli Reply

    Patience, marketing, respect, innovation, authenticity and consistency. All great lessons. I’d wish people put them to practice as often as you or few others do…Great stuff my man.

    PS: Megan Fox is overrated. Cheryl Cole is way hotter.

    • Matt Cheuvront Reply

      Way to sum it all up Carlos – I think a key point there is innovation. It’s easy to fall into a pattern that becomes extremely boring – it’s happened to me many times in the past with other attempts at blogging where I was at the point of manufacturing posts just to put them out there – never a good thing. One should never be afraid to try new things – a lot of them won’t amount to much, but some of them will stick.

      P.S. I had to Google Ms. Cole and I have no argument with your statement RE: hotness. Well done.

  • Carlos Miceli Reply

    Patience, marketing, respect, innovation, authenticity and consistency. All great lessons. I’d wish people put them to practice as often as you or few others do…Great stuff my man.

    PS: Megan Fox is overrated. Cheryl Cole is way hotter.

    • Matt Cheuvront Reply

      Way to sum it all up Carlos – I think a key point there is innovation. It’s easy to fall into a pattern that becomes extremely boring – it’s happened to me many times in the past with other attempts at blogging where I was at the point of manufacturing posts just to put them out there – never a good thing. One should never be afraid to try new things – a lot of them won’t amount to much, but some of them will stick.

      P.S. I had to Google Ms. Cole and I have no argument with your statement RE: hotness. Well done.

  • Jun Loayza Reply

    To be honest, I read this post because I saw Megan Fox was in the title and her picture was very large and in charge on your post :P

    Way to capitalize on the Google Trends. I’m sure you’ll get a lot more “Megan Fox without pants” hits now than you ever did before. I’ve tried to chase trends before, but got exhausted after a while.

    Nevertheless, great post as usual.

    You should just keep using Megan Fox images for your posts. :D

    • Matt Cheuvront Reply

      Haha, I am loving the male-dominated comments here – Tagging a post with Megan Fox just opened Pandora’s box to new possibilities! I’ve never really focused on capitalizing on Google Trends but it’s always a good strategy to monitor what the general public is out there is searching for. That should be my new theme – writing posts about social media and throwing in pictures of half-naked women – although that might deter my female readership. :)

      • Jackie Adkins Reply

        Ha, I think you’re on to something, Matt! I get similarly strange search results for my blog, mainly about lightsabers, the Dallas Cowboys, and Geico money with eyes. I’m trying to convince myself that it’s just really good SEO. Apart from Megan Fox, for those who actually read the post :), some really good points made in here!

  • Jun Loayza Reply

    To be honest, I read this post because I saw Megan Fox was in the title and her picture was very large and in charge on your post :P

    Way to capitalize on the Google Trends. I’m sure you’ll get a lot more “Megan Fox without pants” hits now than you ever did before. I’ve tried to chase trends before, but got exhausted after a while.

    Nevertheless, great post as usual.

    You should just keep using Megan Fox images for your posts. :D

    • Matt Cheuvront Reply

      Haha, I am loving the male-dominated comments here – Tagging a post with Megan Fox just opened Pandora’s box to new possibilities! I’ve never really focused on capitalizing on Google Trends but it’s always a good strategy to monitor what the general public is out there is searching for. That should be my new theme – writing posts about social media and throwing in pictures of half-naked women – although that might deter my female readership. :)

      • Jackie Adkins Reply

        Ha, I think you’re on to something, Matt! I get similarly strange search results for my blog, mainly about lightsabers, the Dallas Cowboys, and Geico money with eyes. I’m trying to convince myself that it’s just really good SEO. Apart from Megan Fox, for those who actually read the post :), some really good points made in here!

  • The E Reply

    Love the post, great points and would-be bloggers don’t GIVE UP!

    It might become lonely with just you and your laptop clickety-clacking away but you will find your niche audience!! Persist my fellow bloggiess! Persist!!

  • The E Reply

    Love the post, great points and would-be bloggers don’t GIVE UP!

    It might become lonely with just you and your laptop clickety-clacking away but you will find your niche audience!! Persist my fellow bloggiess! Persist!!

  • David Reply

    Thank you for not showing her jacked up thumbs in that photo. ;)

    And sorry, I should probably go back and actually read your post now, instead of drooling over Megan Fox’s photo.

  • David Reply

    Thank you for not showing her jacked up thumbs in that photo. ;)

    And sorry, I should probably go back and actually read your post now, instead of drooling over Megan Fox’s photo.

  • elysa Reply

    hey look – a girl commenting … because
    a) Matt said on twitter there were no girls commenting
    b) I completely agree with your points to note, especially about headlines. I don’t know who Megan Fox is so chances are I wouldn’t have been drawn to this headline. However I was drawn to your tweet “Should I be surprised that the comments are entirely male-dominated?” – I felt like I was missing out on something. I think the point to note here is your headlines are not always your strongest tweetvertisement.
    c) I used to write posts about weird google searches I got … kinda makes me want to do it again :)

    • Matt Cheuvront Reply

      Way to break the seal Elysa – Kudos for being the first to add a little femininity to the mix here – and without even knowing who Megan Fox IS for that matter! Wow. You raise an interesting point about social media and more specifically, Twitter – Tweeting presents an interesting challenge because we are limited to 140 characters – it forces us to think creatively about how we say what we want/need to say. It’s the ultimate foreshadowing tool, used to give a sense of what one can expect without giving it all away. That same ‘less is more’ mindset can be applied across platforms and mediums.

  • elysa Reply

    hey look – a girl commenting … because
    a) Matt said on twitter there were no girls commenting
    b) I completely agree with your points to note, especially about headlines. I don’t know who Megan Fox is so chances are I wouldn’t have been drawn to this headline. However I was drawn to your tweet “Should I be surprised that the comments are entirely male-dominated?” – I felt like I was missing out on something. I think the point to note here is your headlines are not always your strongest tweetvertisement.
    c) I used to write posts about weird google searches I got … kinda makes me want to do it again :)

    • Matt Cheuvront Reply

      Way to break the seal Elysa – Kudos for being the first to add a little femininity to the mix here – and without even knowing who Megan Fox IS for that matter! Wow. You raise an interesting point about social media and more specifically, Twitter – Tweeting presents an interesting challenge because we are limited to 140 characters – it forces us to think creatively about how we say what we want/need to say. It’s the ultimate foreshadowing tool, used to give a sense of what one can expect without giving it all away. That same ‘less is more’ mindset can be applied across platforms and mediums.

  • Grace Boyle Reply

    Is it really just Elysa and I commenting? I was laughing as I scrolled down and saw that it was all dudes responding. As always, you’ve got some really good content on this post and I like that Megan and that Google Analytics helped lead you to the post. It will be interesting to see the kind of traffic you get with this post … because like you said, it’s all about the title to lead people here. You can see that it makes sense with all the dudes ;)

    • Matt Cheuvront Reply

      It was pretty hilarious to see one guy after another come out of the woodwork for this post :) I predict this post will send a few more horny teenagers over my way Grace – and while they’re here they’ll get a heavy dose of wisdom on social media, marketing, and philosophy! All kidding aside, monitoring analytics and writing content based on what people are searching for is not only smart, but imperative to overall future growth. It’s a piece of the puzzle many people often forget.

  • Grace Boyle Reply

    Is it really just Elysa and I commenting? I was laughing as I scrolled down and saw that it was all dudes responding. As always, you’ve got some really good content on this post and I like that Megan and that Google Analytics helped lead you to the post. It will be interesting to see the kind of traffic you get with this post … because like you said, it’s all about the title to lead people here. You can see that it makes sense with all the dudes ;)

    • Matt Cheuvront Reply

      It was pretty hilarious to see one guy after another come out of the woodwork for this post :) I predict this post will send a few more horny teenagers over my way Grace – and while they’re here they’ll get a heavy dose of wisdom on social media, marketing, and philosophy! All kidding aside, monitoring analytics and writing content based on what people are searching for is not only smart, but imperative to overall future growth. It’s a piece of the puzzle many people often forget.

  • Meenal Reply

    Great post! And I liked how Analytics led to the topic. You mention persistence, and that’s an important point–not just for blogging, but really for anything you decide to pursue.

    Also, so amusing to see the male-dominated comments. Ha. :P

    • Matt Cheuvront Reply

      Persistence is SO important – as I’m sure you and everyone else can attest – it’s extremely easy to get discouraged, especially when the numbers aren’t there. You write post after post and it seems like no one is ever out there reading. The good news? Even the best of the best had to start somewhere – once upon of time the Seth Godin’s and Penelope Trunk’s were out there writing for no one but themselves. But they kept trying, kept writing, and eventually people started to give a damn. The rest, as they say, is history. Becoming a blogging celebrity (usually) doesn’t happen overnight – but with dedication and patience, it does happen.

      Thanks for the comment Meenal, and welcome!

  • Meenal Reply

    Great post! And I liked how Analytics led to the topic. You mention persistence, and that’s an important point–not just for blogging, but really for anything you decide to pursue.

    Also, so amusing to see the male-dominated comments. Ha. :P

    • Matt Cheuvront Reply

      Persistence is SO important – as I’m sure you and everyone else can attest – it’s extremely easy to get discouraged, especially when the numbers aren’t there. You write post after post and it seems like no one is ever out there reading. The good news? Even the best of the best had to start somewhere – once upon of time the Seth Godin’s and Penelope Trunk’s were out there writing for no one but themselves. But they kept trying, kept writing, and eventually people started to give a damn. The rest, as they say, is history. Becoming a blogging celebrity (usually) doesn’t happen overnight – but with dedication and patience, it does happen.

      Thanks for the comment Meenal, and welcome!

  • Elisa Reply

    Very rarely do I actually LOL in real life, however reading this and the comments I did. It was similar to when Ryan was writing about landing Mila Kunis over on Carlos’ blog (for the record, I gave him a 2% chance in the endeavor :))

    ANYWAYS while I agree with many (most) of your points here I do notice one thing that is rather contradictory. You talk about writing links and words that will bring new readers to your blog. However it is important to be considerate of their time and interests as well. If you lure someone in with promises of a pantsless Megan Fox and then don’t deliver, they might immediately click back from whence they came. They might tell their friends about this website that SAID it had information on a half naked hottie and instead it was all about something called SEO. If nothing else they might never come back to your blog.

    Just look at Ryan. Man, he’s like the quintessential guy example comment for every blog out there… :P

    • Matt Cheuvront Reply

      2% chance of ending up with Mila eh? What are my odds with Megan here? Place your bets.

      I 100% agree with your reasoning here – the ‘Megan Fox’ piece of this was more or less to prove a point – and was inspired that I did, in fact, dissapoint someone who was obiously in search for a pantsless fantasy that ultimately did not deliver. Smart, interesting, and eye-grabbing titles are important, but only if they’re relateable to the topic at hand. I would expect nothing less than the comment from Ryan above when I lure people in with false hopes of half-naked celebrities.

  • Elisa Reply

    Very rarely do I actually LOL in real life, however reading this and the comments I did. It was similar to when Ryan was writing about landing Mila Kunis over on Carlos’ blog (for the record, I gave him a 2% chance in the endeavor :))

    ANYWAYS while I agree with many (most) of your points here I do notice one thing that is rather contradictory. You talk about writing links and words that will bring new readers to your blog. However it is important to be considerate of their time and interests as well. If you lure someone in with promises of a pantsless Megan Fox and then don’t deliver, they might immediately click back from whence they came. They might tell their friends about this website that SAID it had information on a half naked hottie and instead it was all about something called SEO. If nothing else they might never come back to your blog.

    Just look at Ryan. Man, he’s like the quintessential guy example comment for every blog out there… :P

    • Matt Cheuvront Reply

      2% chance of ending up with Mila eh? What are my odds with Megan here? Place your bets.

      I 100% agree with your reasoning here – the ‘Megan Fox’ piece of this was more or less to prove a point – and was inspired that I did, in fact, dissapoint someone who was obiously in search for a pantsless fantasy that ultimately did not deliver. Smart, interesting, and eye-grabbing titles are important, but only if they’re relateable to the topic at hand. I would expect nothing less than the comment from Ryan above when I lure people in with false hopes of half-naked celebrities.

  • Mark Lewis Reply

    I have to agree with Elisa.

    All too often I come across titles that get me to click only to find something remotely related to the title. I’m disappointed and hit the back button without ever taking note of the site or the rest of its content.

    Catchy, witty titles do have their place if the blog or publisher has loyal readership. Even then, however, they are alienating new readers.

    • Matt Cheuvront Reply

      Hey Mark – great to see you popping in from time to time – I hope all is well. Your perspective is spot on: You can only ‘cry wolf’ so many times as you try to grab reader attention – before too long, people will catch on and will start ignoring you altogether. The two go hand in hand – people want catchy titles to grab their attention, but if the content isn’t there to back it up – what’s the point?

  • Mark Lewis Reply

    I have to agree with Elisa.

    All too often I come across titles that get me to click only to find something remotely related to the title. I’m disappointed and hit the back button without ever taking note of the site or the rest of its content.

    Catchy, witty titles do have their place if the blog or publisher has loyal readership. Even then, however, they are alienating new readers.

    • Matt Cheuvront Reply

      Hey Mark – great to see you popping in from time to time – I hope all is well. Your perspective is spot on: You can only ‘cry wolf’ so many times as you try to grab reader attention – before too long, people will catch on and will start ignoring you altogether. The two go hand in hand – people want catchy titles to grab their attention, but if the content isn’t there to back it up – what’s the point?

  • Kevin Richard Reply

    Very interesting points brought up, I’ll have to keep them in mind as I continue developing my blog. I’ve been a bit shy to really advertise myself as I’m still figuring out the direction of my blog and the form I want to take it and as a result I guess things have been stagnant for a while. I agree that posts need to be eye catching to the reader but most important to me as well is providing good content. The most important take away I got from this post was the idea of reinvention, a big fear I’ve had is that I was going to write myself into a corner and run out of content . Its good to hear that its actually better to keep content fresh and evolving!

    • Matt Cheuvront Reply

      Someone who is passionate about writing never runs out of things to say. Notice I didn’t say a ‘good’ writer – I don’t even know if I would classify myself as ‘good’ by defenition – but I am passionate, I love doing it, and because of that, I actively seek out ideas and things to write about – I can see a commercial, hear something on the radio, or be talking to a friend and a blog post idea will just come to me – for example – this was was sparked by a review of my Google Analytics. Inspiration can come from anywhere.

      Another good tactic I would recommend to keep your mind fresh is to interact as much as possible with the people who read your blog. One of the reasons I take the time to reply to my comments here is, aside from wanting everyone to feel as though they are a vital part of the community here (which all of you are) – it helps to inspire ideas. When you read through any post here you’ll get just as much if not more content from the comments and discussion – many of the posts I have written started as a comment and turned into much, much more.

      Thanks for coming by and good luck as you move forward in your own blogging endeavors!

  • Kevin Richard Reply

    Very interesting points brought up, I’ll have to keep them in mind as I continue developing my blog. I’ve been a bit shy to really advertise myself as I’m still figuring out the direction of my blog and the form I want to take it and as a result I guess things have been stagnant for a while. I agree that posts need to be eye catching to the reader but most important to me as well is providing good content. The most important take away I got from this post was the idea of reinvention, a big fear I’ve had is that I was going to write myself into a corner and run out of content . Its good to hear that its actually better to keep content fresh and evolving!

    • Matt Cheuvront Reply

      Someone who is passionate about writing never runs out of things to say. Notice I didn’t say a ‘good’ writer – I don’t even know if I would classify myself as ‘good’ by defenition – but I am passionate, I love doing it, and because of that, I actively seek out ideas and things to write about – I can see a commercial, hear something on the radio, or be talking to a friend and a blog post idea will just come to me – for example – this was was sparked by a review of my Google Analytics. Inspiration can come from anywhere.

      Another good tactic I would recommend to keep your mind fresh is to interact as much as possible with the people who read your blog. One of the reasons I take the time to reply to my comments here is, aside from wanting everyone to feel as though they are a vital part of the community here (which all of you are) – it helps to inspire ideas. When you read through any post here you’ll get just as much if not more content from the comments and discussion – many of the posts I have written started as a comment and turned into much, much more.

      Thanks for coming by and good luck as you move forward in your own blogging endeavors!

  • Paul Reply

    Matt…I hope you’re working on a blogging curriculum. Great ideas. Thanks for the guidance.

    I feel like I’m splashing around in this blogging world like a five year old trying to swim for the first time. Thanks for attempting to throw out a life-preserver. Now, will I grab it?

    • Matt Cheuvront Reply

      Paul – I thought you were coming back to test out my Saved by the Bell knowledge again! How is the book coming along? Really enjoyed the chapter I read – you have a real talent.

      The world of blogging is all about jumping into the deep end head first – baptism by fire so to speak – you may not know what direction to head or how to swim at first, but over time, you develop your stroke and before too long your a bona fide Michael Phelps.

  • Paul Reply

    Matt…I hope you’re working on a blogging curriculum. Great ideas. Thanks for the guidance.

    I feel like I’m splashing around in this blogging world like a five year old trying to swim for the first time. Thanks for attempting to throw out a life-preserver. Now, will I grab it?

    • Matt Cheuvront Reply

      Paul – I thought you were coming back to test out my Saved by the Bell knowledge again! How is the book coming along? Really enjoyed the chapter I read – you have a real talent.

      The world of blogging is all about jumping into the deep end head first – baptism by fire so to speak – you may not know what direction to head or how to swim at first, but over time, you develop your stroke and before too long your a bona fide Michael Phelps.

  • Paul Reply

    And I promise I didn’t come here for Megan Fox. I promise

  • Paul Reply

    And I promise I didn’t come here for Megan Fox. I promise

  • JaymEsch Reply

    Great post. I needed to read this right about now. After fighting through customizing a WordPress theme (until I design my own) and settling into a few months of posts, I just reached a point where I’m looking at my stats and sighing, because despite advertising several times a day on Twitter and on Facebook I’m just not getting much participation.

    Thankfully, I do like to write so I’ll suck it up and stick with it! I just wish people would stop reading the post ad on Facebook, going to the blog, then going BACK to Facebook to comment! =P

    • Matt Cheuvront Reply

      People who measure only in page views and comments are missing the point of blogging. At it’s core, a blog should be run by someone who is passionate about writing. Do we want more readers? Of course. Are there ways to bring in more readers? You bet. But if you start writing for the sake of becoming popular you’ll get burned out and you’ll end up falling into that ‘post manufacturing’ category.

      First and foremost, write because you love to write – If you really love what you’re doing – people will recognize it.

  • JaymEsch Reply

    Great post. I needed to read this right about now. After fighting through customizing a WordPress theme (until I design my own) and settling into a few months of posts, I just reached a point where I’m looking at my stats and sighing, because despite advertising several times a day on Twitter and on Facebook I’m just not getting much participation.

    Thankfully, I do like to write so I’ll suck it up and stick with it! I just wish people would stop reading the post ad on Facebook, going to the blog, then going BACK to Facebook to comment! =P

    • Matt Cheuvront Reply

      People who measure only in page views and comments are missing the point of blogging. At it’s core, a blog should be run by someone who is passionate about writing. Do we want more readers? Of course. Are there ways to bring in more readers? You bet. But if you start writing for the sake of becoming popular you’ll get burned out and you’ll end up falling into that ‘post manufacturing’ category.

      First and foremost, write because you love to write – If you really love what you’re doing – people will recognize it.

  • Paul Reply

    Matt, good memory! You continually amaze me in how intentional you are with people. A great trait to have, in both the online, and off-line, world.

    Thanks for the encouragement and asking about my book. The book is still circling around the airport with no place to land.

    I’d say for past two years I’ve been enrolled in 101 Book Publishing: You Might Want to Think Twice . I’ve learned a lot, but still haven’t quite gotten the grade I was hoping for.

    So now I’m defining and strategizing the, now what? If that makes sense.

    • Matt Cheuvront Reply

      Thanks Paul – I try to keep tabs on everyone who comes through here – how could I forget such a worthy SBTB trivia adversary? What you’re saying makes perfect sense. I wish you luck moving forward – you have a real talent and I see a lot of my own writing style in what you have put together so far. I keep toying with book ideas but can’t settle on something that seems compelling enough to start working on. It’s all about defining a need/want for people out there and then providing something relevant for the masses. What that is, in my case, it yet to be determined. But I have no doubt that my writing epiphany will come to be sooner than later – as I’m sure it will with you!

  • Paul Reply

    Matt, good memory! You continually amaze me in how intentional you are with people. A great trait to have, in both the online, and off-line, world.

    Thanks for the encouragement and asking about my book. The book is still circling around the airport with no place to land.

    I’d say for past two years I’ve been enrolled in 101 Book Publishing: You Might Want to Think Twice . I’ve learned a lot, but still haven’t quite gotten the grade I was hoping for.

    So now I’m defining and strategizing the, now what? If that makes sense.

    • Matt Cheuvront Reply

      Thanks Paul – I try to keep tabs on everyone who comes through here – how could I forget such a worthy SBTB trivia adversary? What you’re saying makes perfect sense. I wish you luck moving forward – you have a real talent and I see a lot of my own writing style in what you have put together so far. I keep toying with book ideas but can’t settle on something that seems compelling enough to start working on. It’s all about defining a need/want for people out there and then providing something relevant for the masses. What that is, in my case, it yet to be determined. But I have no doubt that my writing epiphany will come to be sooner than later – as I’m sure it will with you!

  • Norm Bona Reply

    Matt, I know this article was posted almost two months ago, but these are all great points. I look forward to applying some or all of these points–thanks for the tips! Love your blog!

    • Matt Cheuvront Reply

      Thanks for the comment Norm (sorry it’s taking me so long to respond). If you can get past the sexy picture of Megan (then again, why would you want to), there’s some wisdom here to be had here. Hope you are doing well!

  • Norm Bona Reply

    Matt, I know this article was posted almost two months ago, but these are all great points. I look forward to applying some or all of these points–thanks for the tips! Love your blog!

    • Matt Cheuvront Reply

      Thanks for the comment Norm (sorry it’s taking me so long to respond). If you can get past the sexy picture of Megan (then again, why would you want to), there’s some wisdom here to be had here. Hope you are doing well!

  • Robby G Reply

    Never give up! That’s the most crucial point in my opinion. By the way, after I saw that picture, damn how could I not read the rest. Even if it had nothing to do with her, it kept me captivated. Nice post, mate. Cheers!

    • Matt Cheuvront Reply

      Never give up is probably the single most important takeaway here. More often than not, bloggers get burned out, get bored, and give up. As long as you love writing, you’ve got nothing else to worry about – and you should always write for yourself FIRST, before worrying about what anyone else thinks. Thanks again for coming by Robby!

  • Robby G Reply

    Never give up! That’s the most crucial point in my opinion. By the way, after I saw that picture, damn how could I not read the rest. Even if it had nothing to do with her, it kept me captivated. Nice post, mate. Cheers!

    • Matt Cheuvront Reply

      Never give up is probably the single most important takeaway here. More often than not, bloggers get burned out, get bored, and give up. As long as you love writing, you’ve got nothing else to worry about – and you should always write for yourself FIRST, before worrying about what anyone else thinks. Thanks again for coming by Robby!

  • Ashley Reply

    All great points! I did find myself in a bit of a niche at the height of my last blog’s popularity. I was suddenly a relationship blog and it was hard to transition into something else when I was no longer actively dating online or in a relationship. So now I’m on another blog, not because of the niche I had created, but I had outgrown the title of the blog. It no longer suited my life.

    I also have a hard time with titles. I’ve always had that problem and I think I always will. I probably spend more time trying to come up with one, than actually writing!

    • Matt Cheuvront Reply

      Titles is the LAST step in the process for me, most of the time. I usually write the post, THEN come up with an appropriate title. There is a lot to be said for writing headlines with buzz-words. You want to make sure you’re writing titles that do apply to your post – this one is probably the only one I’ve ever written with the intent of “link bait” – but in my defense, it was a social experiment. Not surprisingly, throwing Megan Fox into a post title pushes it to the top of your all time most read articles, LOL. Thanks for the comment Ash!

  • Ashley Reply

    All great points! I did find myself in a bit of a niche at the height of my last blog’s popularity. I was suddenly a relationship blog and it was hard to transition into something else when I was no longer actively dating online or in a relationship. So now I’m on another blog, not because of the niche I had created, but I had outgrown the title of the blog. It no longer suited my life.

    I also have a hard time with titles. I’ve always had that problem and I think I always will. I probably spend more time trying to come up with one, than actually writing!

    • Matt Cheuvront Reply

      Titles is the LAST step in the process for me, most of the time. I usually write the post, THEN come up with an appropriate title. There is a lot to be said for writing headlines with buzz-words. You want to make sure you’re writing titles that do apply to your post – this one is probably the only one I’ve ever written with the intent of “link bait” – but in my defense, it was a social experiment. Not surprisingly, throwing Megan Fox into a post title pushes it to the top of your all time most read articles, LOL. Thanks for the comment Ash!

  • Huma Reply

    LOVE this post. I feel like I might as well have written it myself, it rings so true! Megan Fox (and various body parts of her and various descriptions of her state of undress) shows up in my blog searches ALL THE DAMN TIME. And basically because I’ve recreated two business casual ensembles she wore for my readers as part of my Business Casual Superstar series. Ever since I started noticing the trends, I started sneaking different buzzwords into my posts, and paying more attentions to my headlines. Oh, adn blogging consistently. I have a neat little backlog of posts and even if I’m super busy, I’m able to take two minutes and publish a draft as a post, and it’s done.

    Great, great post. You totally nailed it.

    Also, I seriously despise the Great Philosopher Megan Fox. And no, not because she’s pretty. Saying that women hate Megan Fox just because she’s beautiful (which she is) is the most misogynistic thing anyone can say.

    …Coincidentally, the great feminist herself, Megan Fox, has said the same thing. She is a giant FAIL of a human being.

    • Matt Cheuvront Reply

      Hi Huma – thanks so much for the comment and kind words. Megan Fox, love her or hate her, does have the power to bring all the boys, and even girls, to the yard, LOL.

      You’re point about having a backlog of posts is very important. I do the same thing, and while I’ve only actually used them once or twice, it’s nice to have several “timeless” posts that you can post if you’re doing through a dry spell, or if you’re just too busy to crank something out. Maintaining a consistent posting schedule is VERY important to the overall success of your blog.

      Thanks again for coming by – look forward to chatting more in the future!

  • Huma Reply

    LOVE this post. I feel like I might as well have written it myself, it rings so true! Megan Fox (and various body parts of her and various descriptions of her state of undress) shows up in my blog searches ALL THE DAMN TIME. And basically because I’ve recreated two business casual ensembles she wore for my readers as part of my Business Casual Superstar series. Ever since I started noticing the trends, I started sneaking different buzzwords into my posts, and paying more attentions to my headlines. Oh, adn blogging consistently. I have a neat little backlog of posts and even if I’m super busy, I’m able to take two minutes and publish a draft as a post, and it’s done.

    Great, great post. You totally nailed it.

    Also, I seriously despise the Great Philosopher Megan Fox. And no, not because she’s pretty. Saying that women hate Megan Fox just because she’s beautiful (which she is) is the most misogynistic thing anyone can say.

    …Coincidentally, the great feminist herself, Megan Fox, has said the same thing. She is a giant FAIL of a human being.

    • Matt Cheuvront Reply

      Hi Huma – thanks so much for the comment and kind words. Megan Fox, love her or hate her, does have the power to bring all the boys, and even girls, to the yard, LOL.

      You’re point about having a backlog of posts is very important. I do the same thing, and while I’ve only actually used them once or twice, it’s nice to have several “timeless” posts that you can post if you’re doing through a dry spell, or if you’re just too busy to crank something out. Maintaining a consistent posting schedule is VERY important to the overall success of your blog.

      Thanks again for coming by – look forward to chatting more in the future!

  • Wayne Sutton Reply

    Nice post and way to encourage new and old bloggers. “NEVER GIVE UP and CREATE AN EXPERIENCE FOR YOUR READERS” are the two that I find most valuable.

    Thanks

    Wayne

    • Matt Cheuvront Reply

      Thanks for stopping by Wayne. It’s easy to give up and get burned out, but usually, if you can push yourself through even that initial 6 month milestone – you’ll find your own way and establish your presence. Cheers!

  • Wayne Sutton Reply

    Nice post and way to encourage new and old bloggers. “NEVER GIVE UP and CREATE AN EXPERIENCE FOR YOUR READERS” are the two that I find most valuable.

    Thanks

    Wayne

    • Matt Cheuvront Reply

      Thanks for stopping by Wayne. It’s easy to give up and get burned out, but usually, if you can push yourself through even that initial 6 month milestone – you’ll find your own way and establish your presence. Cheers!

  • Ed Cabellon Reply

    Nice post here Matt, glad to have stumbled upon it! I will use these to further my own blog this upcoming year! Thanks so much for connecting!

    @EdCabellon

    • Matt Cheuvront Reply

      Thanks Ed – Megan Fox gets em’ every time! For those who got past the title and picture, I think there is some great content and advice here. Thanks for stopping by!

  • Ed Cabellon Reply

    Nice post here Matt, glad to have stumbled upon it! I will use these to further my own blog this upcoming year! Thanks so much for connecting!

    @EdCabellon

    • Matt Cheuvront Reply

      Thanks Ed – Megan Fox gets em’ every time! For those who got past the title and picture, I think there is some great content and advice here. Thanks for stopping by!

  • Jewelry Secrets Reply

    Buzz-Worthy Headlines… anything without pants is going to get some reaction. Maybe I should call my blog Naked Jewelry! lol I’d just be afraid of what Google Ads I would get! ;)

    I love the line about writing from the heart. So true. If it’s not from the heart, everyone will see that.

    • Matt Cheuvront Reply

      So I’ll admit, this was the one time that I really “baited” people in with the headline (not to say I don’t always consider buzz-worth headlines, but Megan Fox has since become one of my top search-terms here on LWP – surprise surprise).

      At the end of the day, as you said, you have to write with emotion and let people see that side of you – the “human” element is what readers really connect with (as long as it’s genuine).

  • Jewelry Secrets Reply

    Buzz-Worthy Headlines… anything without pants is going to get some reaction. Maybe I should call my blog Naked Jewelry! lol I’d just be afraid of what Google Ads I would get! ;)

    I love the line about writing from the heart. So true. If it’s not from the heart, everyone will see that.

    • Matt Cheuvront Reply

      So I’ll admit, this was the one time that I really “baited” people in with the headline (not to say I don’t always consider buzz-worth headlines, but Megan Fox has since become one of my top search-terms here on LWP – surprise surprise).

      At the end of the day, as you said, you have to write with emotion and let people see that side of you – the “human” element is what readers really connect with (as long as it’s genuine).

  • Anyes Reply

    I just started blogging about 4 months ago and I was about to give up, then I am reading this…Awesome timing.

  • Matt Cheuvront Reply

    Don't give up Anyes! I know it's tough to keep up with things, but stick with it (if you love writing). If you ever need someone to bounce ideas off of, feel free to reach out. Cheers!

  • Anyes Reply

    Thank you Matt, for your words of encouragement. I will definitely keep on writing because strangely enough, I can not do without it anymore :-)

  • Nikki Reply

    I just came across your site and I too am a new blogger. I seem to keep getting stuck writing what and how I think I am supposed to be writing (I think I’m reading too many blogs…) instead of just writing what I want. Everything you wrote has been helpful, I will definitely be back.

    • Matt Cheuvront Reply

      Hi Nikki. Thanks for stopping by! Believe me, the hardest part is getting started. Reading is great for inspiration, but there’s nothing better than writing – sometimes even forcing yourself to put pen to paper. Dedicate time to writing and above all, stay consistent.

      Hope to see you around here more often!

  • Aria McLauchlan Reply

    Hahaha thought I’d add to the female commenter population here. A) Megan Fox is amazing. B) so is this blog post!

    My blogging is quite involved and asks a lot from my readers to stick through my longer (than average) posts, but because it’s also quite exploratory – writing about the adventure and the lessons learnt AS I figure them out, posts are often infrequent and definitely sporadic.

    Working on this should help accessibility for my readers. Thanks for a great read.
    Aria

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