What does your about page say about you?Almost every blog and website has one, odds are you probably have one yourself – the ‘About’ page has become standard protocol with any personal or professional web design. But, is your ‘About’ page effective? What should be included there? How can the ‘About’ page make (or break) your site? It’s all about being informative, personable, and approachable.

You may (or may not) know this – Your About page is more than likely one of the most visited pages on your blog/website. One pass through my Google Analytics told me that the About page here is the second most viewed page on Life Without Pants. Why? Because before we get invested into a blog, before we give someone a chance, we want to know who they are, we want to establish a connection from day one – an effective about page provides information and engages your audience, encouraging them to go the next step (digging through your archives, subscribing via email,  buying your product, and so on).

Tell the world who you are (and more importantly why they should care)

The About page is where you get to tell everyone who you are/what your company does. Writing about yourself is no easy task. Keep in mind that most people don’t really care about you, they care about what you can do/will provide for them. When developing your page, take a look at your life from the outside looking in. Write as if the person knows absolutely nothing about you. Your goal is to establish a connection with the reader based on your own background.  They say not to judge a book by it’s cover, but newcomers are inevitably going to draw quick conclusions (let’s face it, you do it too).

An effective strategy (for those who end up writing a short autobiography) is to break things up into sections, and/or summarizing the main points separately – as I am doing in this very post. You should feel free to tell you story, but you never want to scare away first timers with the dreaded ‘wall of text’. Yeah, it’s intimidating. Too much text is a major turn off. Writing easy digestible content translates into a much more memorable (not to mention enjoyable) experience for your readers.

Leave a lasting impression

Whether your sharing your love of old school Nickelodeon, preaching the benefits of relationship marketing, or summarizing your life’s journey,  you always want to leave a lasting impression on your audience. Tell a story, incorporate some images, share a quote, be witty and charming, highlight your skills and talents, talk about the networks and organizations you belong to. When I read someone’s ‘about’ page I’m looking for something tangible I can walk away with – a certain ‘wow’ factor that makes you stand out from everyone else. What’s your background? What makes you unique? What can I expect from you?

Start a conversation / Promote a call to action

One of the most critical components of an effective ‘About’ page is providing the tools for your readers to take the ‘next step’. Whether it’s following you on Twitter or filling out a contact form for more information about your services. When done well, an about page should summarize who you are, what you do, but above all, what you can do for others. You want to open up the lines of communication, providing links to your social media identities, email, phone number, etc. Encourage your readers to take things to the next level by providing them with the tools to conveniently do so.  Contact Form 7 is an outstanding WordPress plugin for those who may not be comfortable with sharing private information on the web.

An About Us/About Me page, when presented with honesty, humor, and relevant information, will bring you that much closer to your audience.

Feel free to share links in the comments below to your own (about) pages. Are there any particular ‘about’ pages that have impressed you? How important is a quality about page to you? What should/shouldn’t be included?

Join the conversation! 86 Comments

  1. I have tried to have a welcome page give a little about my background so that the users can gain a better perspective of where I am coming from when I express my views on my blog. I have also used a Welcome Video for user that come to my site via Twitter, and have heard a lot of positive reviews from those that have viewed it. http://frankgorton.com/?page_id=104 I think I am going to do the same on the new blog as well.

    Reply
    • Interesting approach Frank – I like the intro video a lot. For someone who follows you on Twitter, it’s a great way to make that initial connection and automatically put a face with the name. It also shows your genuine about connecting with your audience – it inspired me to follow you on Twitter, so job well done! Thanks for coming by, look forward to connecting in the future.

      Reply
  2. I have tried to have a welcome page give a little about my background so that the users can gain a better perspective of where I am coming from when I express my views on my blog. I have also used a Welcome Video for user that come to my site via Twitter, and have heard a lot of positive reviews from those that have viewed it. http://frankgorton.com/?page_id=104 I think I am going to do the same on the new blog as well.

    Reply
    • Interesting approach Frank – I like the intro video a lot. For someone who follows you on Twitter, it’s a great way to make that initial connection and automatically put a face with the name. It also shows your genuine about connecting with your audience – it inspired me to follow you on Twitter, so job well done! Thanks for coming by, look forward to connecting in the future.

      Reply
  3. Sadly that is the 11 most visited page on our main website with only a few hundred hits: shows you how compelling our content is…

    Honestly though, in the construction of our new site redesign this has been one of the hardest pages to create. You have to put a professional head shot, a short professional bio and something funny about yourself that will make whoever reads it smile or feel awkward (maybe that’s only me).

    Reply
    • Trace – I was going to take a look at your site but your link isn’t working. If you share it here, I can provide a little feedback for you. I’m not sure what it means that my about page has so many hits. Is it a testament to great content?

      Depending on your site – there are certain things you should have up there – being informative, personable, and witty is always good. Like I said, I’m happy to provide a little more feedback if you give me a link back to your neck of the woods.

      Reply
    • Trace – you’ll have to pardon my earlier comment, I got a little mixed up with the context of your reply. It DOES who you how compelling your content is, I agree. Although, I would like to think my content is compelling – I think the about page ranks up there because I am still relativley new to the game, so people are still in the learning who I am stage.

      Brand Yourself has a solid ‘about page’ framework in place. The only thing I would incorporate would be short bios for your ‘team’ (as you have done with contributors). Other than that, you have a good layout working for you.

      Reply
      • Bah I was missing a “/” in the website area, the small mistakes will get you!

        No worries on your earlier comment, I tried to make fun of myself, guess it didn’t work… I think we’re also at the “who am I stage” as well but gaining some visibility fast, as with you.

        Glad you like our about page though, the new one is going to look a lot more robust and cleaner. I guess it wasn’t obvious on the about page but if you click on our photos it will take you to another page dedicated to each of us. The new site won’t do this though, as I don’t think may readers realize this.

        Reply
  4. Sadly that is the 11 most visited page on our main website with only a few hundred hits: shows you how compelling our content is…

    Honestly though, in the construction of our new site redesign this has been one of the hardest pages to create. You have to put a professional head shot, a short professional bio and something funny about yourself that will make whoever reads it smile or feel awkward (maybe that’s only me).

    Reply
    • Trace – I was going to take a look at your site but your link isn’t working. If you share it here, I can provide a little feedback for you. I’m not sure what it means that my about page has so many hits. Is it a testament to great content?

      Depending on your site – there are certain things you should have up there – being informative, personable, and witty is always good. Like I said, I’m happy to provide a little more feedback if you give me a link back to your neck of the woods.

      Reply
    • Trace – you’ll have to pardon my earlier comment, I got a little mixed up with the context of your reply. It DOES who you how compelling your content is, I agree. Although, I would like to think my content is compelling – I think the about page ranks up there because I am still relativley new to the game, so people are still in the learning who I am stage.

      Brand Yourself has a solid ‘about page’ framework in place. The only thing I would incorporate would be short bios for your ‘team’ (as you have done with contributors). Other than that, you have a good layout working for you.

      Reply
      • Bah I was missing a “/” in the website area, the small mistakes will get you!

        No worries on your earlier comment, I tried to make fun of myself, guess it didn’t work… I think we’re also at the “who am I stage” as well but gaining some visibility fast, as with you.

        Glad you like our about page though, the new one is going to look a lot more robust and cleaner. I guess it wasn’t obvious on the about page but if you click on our photos it will take you to another page dedicated to each of us. The new site won’t do this though, as I don’t think may readers realize this.

        Reply
  5. I started out with one that was funny. I moved it into something that was more business like. I don’t really like either option. The problem is that I suck at promoting myself because I don’t want to come off as a facetious ass hat.

    What would you do differently Matt? http://thelostjacket.com/about

    Reply
    • I think you’ve done a fine job with your ‘about’ section on The Lost Jacket Stuart. You covered most of what I said here – you highlight your talents, provide a brief bio, picture’s there, and you feature the good press TLJ has received from around the web. It’s simple and effective. I would expect nothing less from an ass hat such as yourself.

      Reply
  6. I started out with one that was funny. I moved it into something that was more business like. I don’t really like either option. The problem is that I suck at promoting myself because I don’t want to come off as a facetious ass hat.

    What would you do differently Matt? http://thelostjacket.com/about

    Reply
    • I think you’ve done a fine job with your ‘about’ section on The Lost Jacket Stuart. You covered most of what I said here – you highlight your talents, provide a brief bio, picture’s there, and you feature the good press TLJ has received from around the web. It’s simple and effective. I would expect nothing less from an ass hat such as yourself.

      Reply
  7. Great stuff Matt, I’ve been wanting to revamp my “About” page for a while and this is probably just the extra kick I needed. I looked at the ones you mentioned as well as your own and I think they all provide their own bits of inspiration. Personally, I like the about page to really show your personality so that, as you said, new readers can really see who you are. So thanks for a bit of inspiration and a little guidance!

    Reply
    • Thanks for the comment Jackie. I took a look at your about page and it could use a touch of personality (and a picture is always good, helps people humanize you a bit). Another (unrelated) piece of advice would be to condense the welcome message in the right sidebar – it’s a little distracting. Then again, I’m no expert here, so take my advice with a grain of salt.

      Reply
      • Yup, I agree with you on both points. Really, my about page was sort of an afterthought, and now I’m seeing what sort of value it can add, so some touching up is definitely in order. Possibly a project for the weekend. I’ll definitely be using your advice though, I’ll let you know when it’s updated and get your thoughts again. Thanks!

        Reply
  8. Great stuff Matt, I’ve been wanting to revamp my “About” page for a while and this is probably just the extra kick I needed. I looked at the ones you mentioned as well as your own and I think they all provide their own bits of inspiration. Personally, I like the about page to really show your personality so that, as you said, new readers can really see who you are. So thanks for a bit of inspiration and a little guidance!

    Reply
    • Thanks for the comment Jackie. I took a look at your about page and it could use a touch of personality (and a picture is always good, helps people humanize you a bit). Another (unrelated) piece of advice would be to condense the welcome message in the right sidebar – it’s a little distracting. Then again, I’m no expert here, so take my advice with a grain of salt.

      Reply
      • Yup, I agree with you on both points. Really, my about page was sort of an afterthought, and now I’m seeing what sort of value it can add, so some touching up is definitely in order. Possibly a project for the weekend. I’ll definitely be using your advice though, I’ll let you know when it’s updated and get your thoughts again. Thanks!

        Reply
  9. I think this is a great “call to action” post because it inspires all of us who’ve been thinking… “Man, my about page really needs a make over,” to take another peek. For me, I think I do a really good job of making it about my readers, and not myself. That said, I certainly need to interject some of my own personality in there, as well as a headers/colors/page breaks/pictures, something to break it up a bit. It’s been on the list for awhile now, because as you alluded to, writing about yourself is a daunting task.

    Good stuff man!

    R

    Reply
    • Writing about yourself is a pain in the ass most of the time, at least in a promotional sense – I think we can all agree on that. You do a fine job of highlighting what your blog is about and your own philosophy on RELATIONSHIP marketing (something you and I see eye to eye on by the way). It’s clear when people read your about page what they can expect from you. Throwing a picture up, maybe breaking up the text a bit, that couldn’t hurt. One element I have to work on myself is in SHOUTING that call to action, rather than subtly suggesting it by having my email address there. Hey, I never said I was perfect.

      Reply
  10. I think this is a great “call to action” post because it inspires all of us who’ve been thinking… “Man, my about page really needs a make over,” to take another peek. For me, I think I do a really good job of making it about my readers, and not myself. That said, I certainly need to interject some of my own personality in there, as well as a headers/colors/page breaks/pictures, something to break it up a bit. It’s been on the list for awhile now, because as you alluded to, writing about yourself is a daunting task.

    Good stuff man!

    R

    Reply
    • Writing about yourself is a pain in the ass most of the time, at least in a promotional sense – I think we can all agree on that. You do a fine job of highlighting what your blog is about and your own philosophy on RELATIONSHIP marketing (something you and I see eye to eye on by the way). It’s clear when people read your about page what they can expect from you. Throwing a picture up, maybe breaking up the text a bit, that couldn’t hurt. One element I have to work on myself is in SHOUTING that call to action, rather than subtly suggesting it by having my email address there. Hey, I never said I was perfect.

      Reply
  11. Many people don’t realize how important the ‘About’ page is, so I’m very glad you wrote this post. Although I considered a lot of your points when writing my own about page (http://www.lifeschocolates.com/about/), your post motivated me to take a second look at it. A couple of ideas to add to the mix: A photo is very important. It puts a face with the name, so to speak. Also, give your readers the opportunity to learn more about you if they want to. For example, I have a ‘teaser’ in the sidebar of my blog that links to my about page. Once people read through the about, I also have a link to ’25 things about me’ if they want to know even more.

    Looking at it from a business perspective, I think the about page of a company blog is the perfect place to show the human side of your company. I kept this in mind as I re-created our company blog last month. Although we have an about page, there’s no link to it on the homepage. Instead I created a page called ‘Who We Are’ that features pictures and shows that we are so much more than an online ad network (see it here: http://www.cpxadnetworkblog.com/who-we-are/).

    Great thoughts!

    Reply
    • Nice work with both your personal and companies ‘about’ sections. I especially think you did a nice job with CPX – it doesn’t have to say much, but as you said, it’s a companies opportunity to connect on a personal level, to show the human side, to show that it’s actual PEOPLE behind the company logo. For me personally, that’s a huge factor when I’m looking to reach out to both individuals and companies/organizations – seeing that they have taken the time to add a little personal flare in an effort to better connect with the masses.

      Reply
  12. Many people don’t realize how important the ‘About’ page is, so I’m very glad you wrote this post. Although I considered a lot of your points when writing my own about page (http://www.lifeschocolates.com/about/), your post motivated me to take a second look at it. A couple of ideas to add to the mix: A photo is very important. It puts a face with the name, so to speak. Also, give your readers the opportunity to learn more about you if they want to. For example, I have a ‘teaser’ in the sidebar of my blog that links to my about page. Once people read through the about, I also have a link to ’25 things about me’ if they want to know even more.

    Looking at it from a business perspective, I think the about page of a company blog is the perfect place to show the human side of your company. I kept this in mind as I re-created our company blog last month. Although we have an about page, there’s no link to it on the homepage. Instead I created a page called ‘Who We Are’ that features pictures and shows that we are so much more than an online ad network (see it here: http://www.cpxadnetworkblog.com/who-we-are/).

    Great thoughts!

    Reply
    • Nice work with both your personal and companies ‘about’ sections. I especially think you did a nice job with CPX – it doesn’t have to say much, but as you said, it’s a companies opportunity to connect on a personal level, to show the human side, to show that it’s actual PEOPLE behind the company logo. For me personally, that’s a huge factor when I’m looking to reach out to both individuals and companies/organizations – seeing that they have taken the time to add a little personal flare in an effort to better connect with the masses.

      Reply
  13. I feel like you’re becoming this incredible teacher, Matt. I love how you’ve put together some really practical posts that are relevant to blogging and not just “life as a 20-something dude,” etc etc etc. Nothing wrong with that of course, but these posts are really piquing interest and I’m LEARNING a lot.

    Thanks for including my About section. I think of it as a work in progress. Quite honestly, I always want to update it and try something different. I really like your “call to action” point.

    Reply
    • Wow Grace. Thank you. I’m really happy to hear that you’re learning something here. I’m doing what I can to mix up broader more ‘philosophical’ ideas with analytical + informative articles. Seems to be going over well thus far. You’re a great example of being transparent enough for people to really get a sense of who you are – which is (one of) the reasons you’ve seen the success you have – people listen to you because you take the time to connect – that’s what it’s all about.

      Reply
  14. I feel like you’re becoming this incredible teacher, Matt. I love how you’ve put together some really practical posts that are relevant to blogging and not just “life as a 20-something dude,” etc etc etc. Nothing wrong with that of course, but these posts are really piquing interest and I’m LEARNING a lot.

    Thanks for including my About section. I think of it as a work in progress. Quite honestly, I always want to update it and try something different. I really like your “call to action” point.

    Reply
    • Wow Grace. Thank you. I’m really happy to hear that you’re learning something here. I’m doing what I can to mix up broader more ‘philosophical’ ideas with analytical + informative articles. Seems to be going over well thus far. You’re a great example of being transparent enough for people to really get a sense of who you are – which is (one of) the reasons you’ve seen the success you have – people listen to you because you take the time to connect – that’s what it’s all about.

      Reply
  15. I can concur the importance of the about page. Take on Life’s “The Story” is the most visited page second to the home page. I’ve got many compliments about the page because it connects with the readers.

    I think most about pages must have a photo of yourself because, again, it helps the reader connect with you. However, I chose not to include a photo on my company’s about page because as much as I want to create a connection, I want that connection to be with the brand.

    Lastly, I enjoy about pages that offer additional avenues to learn about the person. For instance, I linked to a particular blog post, an experience, and where I went to school. I myself enjoy about pages with links to what they talk about, often making some great discoveries!

    Reply
    • There he is! Mark Lewis. It’s been a while. The scenery has changed a bit since you were last through my neck of the woods, eh? You bring up an interesting idea with NOT including a picture as you would rather have people connect with the brand. Your story and the theme behind your overall blog/brand is very compelling, and effective in how you have it laid out – illustrating that there is no universal ‘rule’ here. Glad to have you back here man – as I think I have mentioned before, your blog layout and design is one of my favorites – simple yet bold, really draws you in. Cheers!

      Reply
      • Thanks Matt. Know that my absence is not a result of your writing. I simply had to rearrange my priorities which doesn’t include blogging and reading other blogs as often as I would like (hopefully my writing improves overtime and flows more easily). I’ll be digging through your archives for the next couple of days :-)

        Reply
        • No worries at all Mark – We all know that life can get in the way sometimes, right? (Sarcasm) Great to have you back in these parts, I hope all is well!

          Reply
  16. I can concur the importance of the about page. Take on Life’s “The Story” is the most visited page second to the home page. I’ve got many compliments about the page because it connects with the readers.

    I think most about pages must have a photo of yourself because, again, it helps the reader connect with you. However, I chose not to include a photo on my company’s about page because as much as I want to create a connection, I want that connection to be with the brand.

    Lastly, I enjoy about pages that offer additional avenues to learn about the person. For instance, I linked to a particular blog post, an experience, and where I went to school. I myself enjoy about pages with links to what they talk about, often making some great discoveries!

    Reply
    • There he is! Mark Lewis. It’s been a while. The scenery has changed a bit since you were last through my neck of the woods, eh? You bring up an interesting idea with NOT including a picture as you would rather have people connect with the brand. Your story and the theme behind your overall blog/brand is very compelling, and effective in how you have it laid out – illustrating that there is no universal ‘rule’ here. Glad to have you back here man – as I think I have mentioned before, your blog layout and design is one of my favorites – simple yet bold, really draws you in. Cheers!

      Reply
      • Thanks Matt. Know that my absence is not a result of your writing. I simply had to rearrange my priorities which doesn’t include blogging and reading other blogs as often as I would like (hopefully my writing improves overtime and flows more easily). I’ll be digging through your archives for the next couple of days :-)

        Reply
        • No worries at all Mark – We all know that life can get in the way sometimes, right? (Sarcasm) Great to have you back in these parts, I hope all is well!

          Reply
  17. I don’t read business blogs, but if I did an about page would be a must. For personal blogs – someone told me a couple of years ago when I had a blog on blogspot I needed an about page. I never made one, when I moved to another platform, I made one, and amazingly it was one of my most accessed pages.

    In retrospect I can see why. When looking at blogs I often use the about page as a gauge as to whether or not go back or possibly ad the person to my reader.

    Reply
  18. I don’t read business blogs, but if I did an about page would be a must. For personal blogs – someone told me a couple of years ago when I had a blog on blogspot I needed an about page. I never made one, when I moved to another platform, I made one, and amazingly it was one of my most accessed pages.

    In retrospect I can see why. When looking at blogs I often use the about page as a gauge as to whether or not go back or possibly ad the person to my reader.

    Reply
  19. Great post, Matt! I actually think about About pages a lot – and still feel like I am struggling with mine. These tips are super helpful, so thank you!

    One thing that’s been really helpful for me is bookmarking About pages I really like (almost like tearing pages out of a magazine) so that when I’m ready to rewrite mine I can read back through my favorites for inspiration.

    Reply
  20. Great post, Matt! I actually think about About pages a lot – and still feel like I am struggling with mine. These tips are super helpful, so thank you!

    One thing that’s been really helpful for me is bookmarking About pages I really like (almost like tearing pages out of a magazine) so that when I’m ready to rewrite mine I can read back through my favorites for inspiration.

    Reply
  21. If it’s not obvious from my comment, I actually have a bookmark label called “About” – so I know exactly where to find them :)

    Reply
  22. If it’s not obvious from my comment, I actually have a bookmark label called “About” – so I know exactly where to find them :)

    Reply
  23. I know that my “about” page could use some work…but frankly, I haven’t noticed the same traffic to my “about” page as you – in the last 30 days, my “about” page composed only 0.4 % of my traffic.

    Reply
    • Am I the anomaly here? My about page sees huge traffic. Does mentioning Doug and Goosebumps books REALLY have that big of an effect?

      Reply
      • Im going to go out on a limb and say yes you’re an anomaly like the matrix. I have two theories on this though.
        1. You have a lot of content on it and people may come upon it because of SEO.
        2. Your blog is called “lifewithoutpants” so I am assuming that people want to see if you are wearing pants in your bio…

        Just a thought.

        Reply
        • True, on both accounts. Judging from the search query’s that get people use to end up here, I would say that quite a few are sorely disappointed with the content here. That being said, if I ever decide to make a transition to pornography, I’ve probably got a pretty valuable domain. :)

          Reply
  24. I know that my “about” page could use some work…but frankly, I haven’t noticed the same traffic to my “about” page as you – in the last 30 days, my “about” page composed only 0.4 % of my traffic.

    Reply
    • Am I the anomaly here? My about page sees huge traffic. Does mentioning Doug and Goosebumps books REALLY have that big of an effect?

      Reply
      • Im going to go out on a limb and say yes you’re an anomaly like the matrix. I have two theories on this though.
        1. You have a lot of content on it and people may come upon it because of SEO.
        2. Your blog is called “lifewithoutpants” so I am assuming that people want to see if you are wearing pants in your bio…

        Just a thought.

        Reply
        • True, on both accounts. Judging from the search query’s that get people use to end up here, I would say that quite a few are sorely disappointed with the content here. That being said, if I ever decide to make a transition to pornography, I’ve probably got a pretty valuable domain. :)

          Reply
  25. I struggle with this a lot. So I appreciate someone bringing it up. I’m going to search through the comments, read the post again and think about ways to improve the “about” me on my site, because I seriously have the most difficult time trying to figure out how to introduce myself to people who don’t know me through my personal site (Whereas on my professional blog, it’s easier..the writing does it for me, to a degree.)

    Reply
    • Hey Ron. Thanks for coming by and adding some insight – glad to have you here. Focus on presenting the professional side of you (if that’s what your after) but add some personality, be witty and personable, allow people to see the “real” side of you. Let me know if you need any advice or feedback along the way – would be happy to provide.

      Reply
  26. I struggle with this a lot. So I appreciate someone bringing it up. I’m going to search through the comments, read the post again and think about ways to improve the “about” me on my site, because I seriously have the most difficult time trying to figure out how to introduce myself to people who don’t know me through my personal site (Whereas on my professional blog, it’s easier..the writing does it for me, to a degree.)

    Reply
    • Hey Ron. Thanks for coming by and adding some insight – glad to have you here. Focus on presenting the professional side of you (if that’s what your after) but add some personality, be witty and personable, allow people to see the “real” side of you. Let me know if you need any advice or feedback along the way – would be happy to provide.

      Reply
  27. I think an About page is SOO important…it works so well in fact that I don’t have one. :P

    Which is a little unfortunate, because a lot of where I get information on my BlogCrush series comes from people’s About pages. I actually have one BlogCrush that I was not able to write yet because their About page was so horribly outdated (by their own admission, not mine!) that I didn’t think I could factually use any of the information.

    I don’t know if the chicken or the egg came first, but just by the inherent nature of our society we feel like we have license to peek into the “reality” of public figures life. When you blog, you aren’t necessarily Perez but you definitely become a “figure” that people want to know more about. And what you write can make or break someone’s interest in what you write.

    Reply
    • You’re still using blogspot right Elisa? I think you must be one of the last remaining blog-spotters out there. It’s time for you to switch over to WordPress, forreal, do it now :) You do a hell of a job writing detailed rundowns in your ‘BlogCrush’ series – take that idea and apply it to yourself – it’s extremely beneficial to give your readers a clear perspective of who you are and what your blog is all about.

      But seriously, switch to WordPress!

      Reply
      • Yeah, Google is currently holding my domain hostage. They claim I need to find my “IT Administrator” and my last email from their support team stated they could not help me, I had to contact the person who set up my blog. HELLO!? Do they want me to just sit in my living room and talk to myself, cause all work and no new blog will make Elisa a very dull girl!

        I will switch, don’t you worry. I’m even more super irritated at Google/Blogger so as soon as I have what I need I’m jumping ship! :)

        Reply
        • Haha – It’s all good Elisa, just giving you a hard time. But when/if you do make the transition, give me a holler – I’ve done it before and would be happy to lend a hand!

          Reply
  28. I think an About page is SOO important…it works so well in fact that I don’t have one. :P

    Which is a little unfortunate, because a lot of where I get information on my BlogCrush series comes from people’s About pages. I actually have one BlogCrush that I was not able to write yet because their About page was so horribly outdated (by their own admission, not mine!) that I didn’t think I could factually use any of the information.

    I don’t know if the chicken or the egg came first, but just by the inherent nature of our society we feel like we have license to peek into the “reality” of public figures life. When you blog, you aren’t necessarily Perez but you definitely become a “figure” that people want to know more about. And what you write can make or break someone’s interest in what you write.

    Reply
    • You’re still using blogspot right Elisa? I think you must be one of the last remaining blog-spotters out there. It’s time for you to switch over to WordPress, forreal, do it now :) You do a hell of a job writing detailed rundowns in your ‘BlogCrush’ series – take that idea and apply it to yourself – it’s extremely beneficial to give your readers a clear perspective of who you are and what your blog is all about.

      But seriously, switch to WordPress!

      Reply
      • Yeah, Google is currently holding my domain hostage. They claim I need to find my “IT Administrator” and my last email from their support team stated they could not help me, I had to contact the person who set up my blog. HELLO!? Do they want me to just sit in my living room and talk to myself, cause all work and no new blog will make Elisa a very dull girl!

        I will switch, don’t you worry. I’m even more super irritated at Google/Blogger so as soon as I have what I need I’m jumping ship! :)

        Reply
        • Haha – It’s all good Elisa, just giving you a hard time. But when/if you do make the transition, give me a holler – I’ve done it before and would be happy to lend a hand!

          Reply
  29. Well, after reading this post, I will have to update my about page as I just mentioned a few details. I’m sure I can make it more appealing and promote interaction/action.

    I have also put this post up for my Monday roundup for next week. I’m sure many of my readers will need this and maybe could better their about pages.

    Reply
    • Hi George – thanks for coming by – awesome customization of Thesis by the way – really like what you’ve done with the header/footer – we’ll have to chat sometime – Life Without Pants is still a Thesis customization work-in-progress. Also, thank you in advance for including this post in your upcoming Monday roundup. Very much appreciated and I hope your readers find value in it. Cheers!

      Reply
  30. Well, after reading this post, I will have to update my about page as I just mentioned a few details. I’m sure I can make it more appealing and promote interaction/action.

    I have also put this post up for my Monday roundup for next week. I’m sure many of my readers will need this and maybe could better their about pages.

    Reply
    • Hi George – thanks for coming by – awesome customization of Thesis by the way – really like what you’ve done with the header/footer – we’ll have to chat sometime – Life Without Pants is still a Thesis customization work-in-progress. Also, thank you in advance for including this post in your upcoming Monday roundup. Very much appreciated and I hope your readers find value in it. Cheers!

      Reply
  31. Actually my About page doesn’t say too much, I need to edit it for sure!
    Thanks for the tips on your post, it’s a very nice one.

    Reply
  32. Actually my About page doesn’t say too much, I need to edit it for sure!
    Thanks for the tips on your post, it’s a very nice one.

    Reply
  33. I’ve been meaning to do a video intro for some time now. I keep putting it off. Actually haven’t really touched my about page since I created my blog. Thanks for the reminder and the solid tips.

    The call to action is important the same way it is for any website. The purpose of your about page isn’t just to provide an intro, but also to lead visitors deeper into your site. Give them somewhere to go.

    Thanks.

    @DavidSpinks

    Reply
    • Exactly right David. The purpose of my “about” video is to 1) Let people physically see who I am and who’s responsible for all the nonsense here at Life Without Pants and 2) to provide a quick “tour” to newcomers. What’s the first thing I do when I come to a blog? I look at the home page and then usually make my way over to the “About” page – it’s just a part of my natural reader progression. Looking at what I do plus what Analytics is showing my readers do, I felt like I needed to have something compelling on that page”

      Reply
  34. I’ve been meaning to do a video intro for some time now. I keep putting it off. Actually haven’t really touched my about page since I created my blog. Thanks for the reminder and the solid tips.

    The call to action is important the same way it is for any website. The purpose of your about page isn’t just to provide an intro, but also to lead visitors deeper into your site. Give them somewhere to go.

    Thanks.

    @DavidSpinks

    Reply
    • Exactly right David. The purpose of my “about” video is to 1) Let people physically see who I am and who’s responsible for all the nonsense here at Life Without Pants and 2) to provide a quick “tour” to newcomers. What’s the first thing I do when I come to a blog? I look at the home page and then usually make my way over to the “About” page – it’s just a part of my natural reader progression. Looking at what I do plus what Analytics is showing my readers do, I felt like I needed to have something compelling on that page”

      Reply
  35. Matt, I feel like you are seriously reading my mind every week! A couple weeks ago I was thinking about ways to be more productive and then you posted your 5 Productivity Tips. This week I have been researching about pages and here you are again to save the day! I’m working on launching my first blog tomorrow eeek :) I have found that my favorite about pages have profile pictures and are informal. Being a bit informal gives the reader a window to the writers personality that they wouldn’t get if they were just dry and professional. Thanks again for saving the day super Matt!

    Reply
    • I didn’t mention I’m a mind reader? Thanks for the comment Adriana – glad this was useful for you. Above all, an about page needs to give your readers a look at who you really are, but more importantly, why they should care about you. Give people a reason to WANT to connect with you, read your blog, and listen to what you have to say. I don’t know if I do that, or if it’s just my good looks. :)

      Reply
  36. Matt, I feel like you are seriously reading my mind every week! A couple weeks ago I was thinking about ways to be more productive and then you posted your 5 Productivity Tips. This week I have been researching about pages and here you are again to save the day! I’m working on launching my first blog tomorrow eeek :) I have found that my favorite about pages have profile pictures and are informal. Being a bit informal gives the reader a window to the writers personality that they wouldn’t get if they were just dry and professional. Thanks again for saving the day super Matt!

    Reply
    • I didn’t mention I’m a mind reader? Thanks for the comment Adriana – glad this was useful for you. Above all, an about page needs to give your readers a look at who you really are, but more importantly, why they should care about you. Give people a reason to WANT to connect with you, read your blog, and listen to what you have to say. I don’t know if I do that, or if it’s just my good looks. :)

      Reply

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About Matt Cheuvront

I empower folks to do the work they want to do and live the life they want to live. Connect on Twitter or check out the work I'm doing at Proof.

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