What’s your first response when someone asks you, “What is social media marketing?” – Do you preach the benefits of establishing relationships with your customers? The engagement and interactivity that surrounds your company brand? The ability to pinpoint and target PR to a very specific market of consumers? All are clear benefits – but connecting and engaging is only half the battle.
Using social media, or any marketing medium for that matter, should contribute to improving your overall brand image. It should give your consumers, fans, and overall audience a reason to care about you and ‘buy in’ to what you’re ‘selling’.
Focus on not only connecting with consumers (CWC) but also providing RTB (reason to buy) – If you’re willing to take the time to do both effectively, your results will more than speak for themselves.
Is there a magic formula for effective social media marketing? What are you doing to optimize your personal and/or professional online presence?