What’s your first response when someone asks you, “What is social media marketing?” – Do you preach the benefits of establishing relationships with your customers? The engagement and interactivity that surrounds your company brand? The ability to pinpoint and target PR to a very specific market of consumers? All are clear benefits – but connecting and engaging is only half the battle.

Using social media, or any marketing medium for that matter, should contribute to improving your overall brand image. It should give your consumers, fans, and overall audience a reason to care about you and ‘buy in’ to what you’re ‘selling’.

Focus on not only connecting with consumers (CWC) but also providing RTB (reason to buy) – If you’re willing to take the time to do both effectively, your results will more than speak for themselves.

What do you think?

Is there a magic formula for effective social media marketing? What are you doing to optimize your personal and/or professional online presence?

About Matt Cheuvront

I empower folks to do the work they want to do and live the life they want to live. I also watch entirely too much Saved by the Bell, run marathons, and drink plenty of craft beer. Check out the work my company is doing at Proof Branding.