Meeting with a client in San Francisco last week, she said something that’s stuck with me ever since:

It’s the end of the world as we know it. And that’s not a bad thing. That’s real life. The question isn’t “Are things changing”. The question is “Am I keeping up?”

No, the world isn’t ending, at least, not yet. We made it through the latest rapture premonition on 11.11.11.

But the world as we know it is constantly changing, constantly growing, innovating, and evolving. The question is, are you resisting the change, or embracing and adapting with it? Rolling with the punches and doing what you can to stay ahead of the curve, not lag behind?

Whether you’re a traditional PR house settled into the “old” way of doing things, or in a relationship that you think you’re “supposed” to be in and can’t escape, the world is on an axis, it moves, it shifts, it changes; and feeling stuck, being stubborn, and getting left behind is just about the worse case scenario for any of us.

Today ask yourself not only if you’re keeping up with the momentum, but if you’re an active part of pushing things into motion.

What can you do to stay ahead of the pack? To innovate? To inspire? To lead?

“It’s the end of the world as you know it” - and if you’ve heard the old REM song, you know how it ends, “…and I feel fine”. The question is: Do you?

(Photo credit)

About Matt Cheuvront

I empower folks to do the work they want to do and live the life they want to live. I also watch entirely too much Saved by the Bell, run marathons, and drink plenty of craft beer. Check out the work my company is doing at Proof Branding.