The End of the World As We Know It

Meeting with a client in San Francisco last week, she said something that’s stuck with me ever since:

It’s the end of the world as we know it. And that’s not a bad thing. That’s real life. The question isn’t “Are things changing”. The question is “Am I keeping up?”

No, the world isn’t ending, at least, not yet. We made it through the latest rapture premonition on 11.11.11.

But the world as we know it is constantly changing, constantly growing, innovating, and evolving. The question is, are you resisting the change, or embracing and adapting with it? Rolling with the punches and doing what you can to stay ahead of the curve, not lag behind?

Whether you’re a traditional PR house settled into the “old” way of doing things, or in a relationship that you think you’re “supposed” to be in and can’t escape, the world is on an axis, it moves, it shifts, it changes; and feeling stuck, being stubborn, and getting left behind is just about the worse case scenario for any of us.

Today ask yourself not only if you’re keeping up with the momentum, but if you’re an active part of pushing things into motion.

What can you do to stay ahead of the pack? To innovate? To inspire? To lead?

“It’s the end of the world as you know it” - and if you’ve heard the old REM song, you know how it ends, “…and I feel fine”. The question is: Do you?

(Photo credit)


2 Responses
  • Alex Mangini Reply

    Wait, there was a rapture prediction on 11.11.11?! I must have been too busy coming up with the perfect wish to make at 11:11 to hear about it…

    But seriously, sometimes change is scary. To try and get out of a relationship with the fear of being alone again, or betting your company on a product launch you’re suddenly feeling nervous about.

    It’s all about the risks you want to take, and sometimes you’ve just go to get out of your comfort zone and do what you think will make an impact. If you don’t succeed, what’s the worst that can happen? Your ego might hurt for a little, but apart from that…?

    The risks will never outweigh the rewards when you’re trying to do something amazing, at least I think.

    • Matt Cheuvront Reply

      I’m sure there was – isn’t there a end of the world prediction almost daily nowadays? :)

      I think you nailed it with one key point, “What’s your worst case scenario” – this is something that you must absolutely come to terms with before taking any leap of faith. We have a funny way of convincing ourselves that the worst is way worse than it actually is (ie: moving back home with the folks may suck, but it isn’t life-ending). Once you know what the potential worst outcome is, it allows you to move forward in pursuit of the best – and when you’re focused on being the best, you usually aren’t faced with the worst, after all.

      Cheers!

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