What’s your mission? For your business? Your relationships? Your life?

Do you know the answer? Are you drawing a blank?

We all need missions. Things we may never stop working toward; that drive us, excite us, and define us.

It’s not what you’re doing today or tomorrow. It’s not a micro-way of thinking. Today and tomorrow is part of the plan, but it’s not the mission.

Seth Godin said last week that there’s a big difference between plans and missions. Plans change, they adapt, they evolve. But a mission, is forever. It weighs on everything you do. On every decision that you make.

A very important one for me is freedom. 

My mission is to always be free. That if something’s going to hold me back, it’s going to be me, no one else. Because free will, not fate, is where it’s at, baby.

Freedom is a mission I work for and work toward every single day. I understand that it’s not a given, that it has to be earned, every day. That it will always take hard work, constant planning, continued learning, and hustle.

And I embrace that it’s not always going to go according to plan. It’s not easy, but if I keep my eyes on the mission, a bad day, a slow week, or a challenging hurdle won’t steer me in the wrong direction.

Plans change. You’ll screw up. You’ll get distracted. You’ll fail. But you’ll also succeed. And through it all, the mission(s) that you value most will always remain. They keep you focused on what really matters, and maybe more importantly, allow you to forget about the things that don’t.

What are you working for? What are your plans? What matters most? What’s your mission?

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About Matt Cheuvront

I empower folks to do the work they want to do and live the life they want to live. I also watch entirely too much Saved by the Bell, run marathons, and drink plenty of craft beer. Check out the work my company is doing at Proof Branding.