What’s your mission? For your business? Your relationships? Your life?
Do you know the answer? Are you drawing a blank?
We all need missions. Things we may never stop working toward; that drive us, excite us, and define us.
It’s not what you’re doing today or tomorrow. It’s not a micro-way of thinking. Today and tomorrow is part of the plan, but it’s not the mission.
Seth Godin said last week that there’s a big difference between plans and missions. Plans change, they adapt, they evolve. But a mission, is forever. It weighs on everything you do. On every decision that you make.
A very important one for me is freedom.
My mission is to always be free. That if something’s going to hold me back, it’s going to be me, no one else. Because free will, not fate, is where it’s at, baby.
Freedom is a mission I work for and work toward every single day. I understand that it’s not a given, that it has to be earned, every day. That it will always take hard work, constant planning, continued learning, and hustle.
And I embrace that it’s not always going to go according to plan. It’s not easy, but if I keep my eyes on the mission, a bad day, a slow week, or a challenging hurdle won’t steer me in the wrong direction.
Plans change. You’ll screw up. You’ll get distracted. You’ll fail. But you’ll also succeed. And through it all, the mission(s) that you value most will always remain. They keep you focused on what really matters, and maybe more importantly, allow you to forget about the things that don’t.
What are you working for? What are your plans? What matters most? What’s your mission?
I empower visionaries and hustlers to do the work they want to do and live the life they want to live. A self-made entrepreneur, brand-expert, writer, speaker, thinker, creator, doer, and Saved by the Bell aficionado, I examine life through a "less restricted" lens and frequently get nostalgic about the 90's. 
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Matt, I love this post! You are so right, there is a big difference between plans and missions. They seemed so synonymous to me before, but now I see what you mean. For me, the plans are what help bolster the mission. My mission? Hmmm… Similarly to you, I want to be a free agent. I’ve had my fill of jobs and work that furthered some other mission and left me without enough energy to pursue my own goals. So now I am taking advantage of my life stage and working every days towards my own mission.
Awesome, Sarah! As long as you keep your “eyes on the prize” so to speak, things tend to work out. It’s when you get confused about the mission, when goals become fuzzy, that you start veering of course and wondering what direction to head toward. Best of luck and continued success pursuing the things that matter most!
Freedom in business and adventure in life – that’s my mission that I live for every day.
I’ll co-sign this all day, every day.
Thanks for this awesome post! That is SO true and when things get tough this is what entrepreneurs especially must remember. Thanks again.
Thanks for reading, Nicole. True for entrepreneurs, and true for almost any aspect of life. Cheers!
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