Leave it to me to find a way to talk about Call of Duty on it’s much anticipated day of release.
But this article isn’t about sleep deprived, Mountain Dew powered teenagers skipping school or the (also Mountain-Dew powered) middle-aged men calling in to work all for a few more hours of gaming bliss.
This is about a company (Activision) who understands their customers.
Their latest advertising spot (check it out below) features Sam Worthington as “The Vet” and Jonah Hill as “The n00b”. The point? Activision understands and embraces that their latest version of Call of Duty needs to reward the old-timers who have played the Call of Duty games for years, while making sure to leave the door open for new gamers who may be trying Call of Duty for the first time.
It’s something that every business, in every industry, should pay attention to.
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“Trust Me”. Talk about a bold request. Putting your trust in someone is asking a lot, but it’s something we must do. It’s something we need to do to grow, to evolve, to learn, and to allow great work to happen.
Each day, my clients put their trust in me. They pay me to find solutions to their businesses problem, they pay me to create the tools they need to succeed, they pay me to help think outside the box, but above all, they put their trust in me to develop something great.
At least, that’s the ideal situation. They’ll always be those with trust issues, who claim to trust you, but ultimately can’t put complete faith in the creative process and insist on having their hand in everything. (See: Clients from Hell)
My partner, Sam, said recently, “We all need more trust in our lives”. And he’s right, we do.
In our relationships, both personal and professional, trust is everything. Would you be married to your spouse if you didn’t trust them? Would you pay someone to build a house if you didn’t have confidence they could get it done? Would you hire a designer to create a logo and not have faith in their ability to design something that will be on your website, your letterhead, and your business cards for years to come?
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Each week I recap some of the best things I’ve read/seen/heard from around the web. I also get you up to date on what you may have missed here on the blog. And, sometimes, if you’re lucky, I share a cool video, an addicting game, or something totally random – you know, the perfect thing for you to pass around the office around two o’ clock, because let’s face it, you’ve already checked out for the day.
Best from around the web
- Crappy Day? Tell Me About It. - Sam, in response to this post from Peter Shankman, asks the questions, “How much is too much” when it comes to being open and transparent with your emotions, especially the negative ones, online.
- Lessons Learned from Fitness Bootcamp – Getting active and working out regularly is something I’ve committed to in 2011. It’s paid dividends from an overall healthiness and studliness standpoint, but it’s also taught me a lot about drive, dedication, and focus. Check out this post from Sam Davidson for how his weekly bootcamp has whipped him into mental and physical shape.
- How to Get a Job with a Small Company – Want to know how to get a job with a small company? Look no further than this great post from Seth Godin. Spot on.
- How to Speed Up Your Website – I’m a sucker for a good tutorial. This is a good one for anyone looking to improve your website’s load time (which is super-important for SEO).
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My day to day involves working often with start-ups and entrepreneurs. Individuals with big ideas and big plans.
It’s my job to take those ideas, those dreams, those plans and provide support, guidance, strategy, and the tools they’ll need to take their their brands from here to anywhere.
But for every website we develop, every logo and brochure designed, every press release sent, marketing strategy prepared, or video produced, there’s one thing every client must bring to the table: Hustle.
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“In their quest to fight for the American Dream, protesters are declaring their right to jobs.”
There’s something inherently wrong about this statement, but it’s exactly the premise of the still-ongoing Occupy Wall Street protests nation-wide.
Thousands nation-wide are spending their time and energy communicating that it’s up to our governments and big businesses to put us pack to work. It’s a message to wait. To hope that someone, somewhere will do something to make things better.
It’s a complete contradiction of the message that should be shared. One of opportunity and hope, that now’s a better time than ever to create a path of your own, rather than wait for one to be paved for you. That making things better starts from within.
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