1 min

What Keeps You Coming Back?

photo-10 (1) 2

24 hours after my latest (and fastest) marathon, I scribbled down some candid thoughts on how I was feeling:

WE ALL NEED A MARATHON. Deciding to run 26.2 miles takes a bold leap. But that arduous and overwhelming first step is what separates people who think, from people who try, people who act, people who believe, people who do.

That’s the thing about marathons (literally or metaphorically). They smack you in the face, kick you in the ass, make you feel like shit, but keep you coming back for more.

4 mins

Bourbon. Neat. With a Side of Ice. (On the Ebb & Flow of Entrepreneurship)

Bourbon neat

“Bourbon. Neat. With a side of ice.”

A few months ago a client of mine ordered this as we pulled ourselves up to the bar. More importantly, the conversation that followed gave me perspective in how I think about my business – and how I think about life.

When I lost my “normal nine-to-five” job almost 4 years ago, I quickly became an entrepreneur. Less because I wanted to actually run my own business and more because I didn’t want to continue to do work I hated. Work that didn’t get me excited. Work that I couldn’t pour absolutely everything into. Work that didn’t feel like work.

Then things picked up. And they picked up fast. I made a lot of money and and I’m still doing well, but it wasn’t until I sat down, sipped bourbon, and had a conversation about the ebb and flow of being a business owner that I stopped being motivated by fear and started being motivated by confidence and passion. 

1 min

Here We Grow.

Here We Grow

The biggest obstacle standing in our way is ourselves. You’re the one that will motivate yourself to start – and you’re the one who will convince yourself that you shouldn’t because it isn’t perfect. That something’s missing. That your idea stinks.

At the heart of every strong brand – of every important project – is a compelling idea and a defined purpose. And while that idea, that purpose, should never be forgotten, our ideas are designed to act like a beautiful, thriving garden.

1 min

Purposefully Present with Ambition

Matt Cheuvront writing

I’ve been fighting with myself quite a bit lately. In one corner is the present. The idea of “living in the moment”. In the other is my ambition. My pursuit of big ideas. My wondering “what’s next?” My battle with complacency and fear of getting too comfortable.

It applies to literally everything. When I pick up a new client, I barely celebrate before wondering what the next opportunity to be. I come back for a run feeling great, only to be dis-satisfied a few minutes later, convincing myself that I could have run harder and faster.

2 mins

On (confidently) responding to the dreaded, “What do you do?” question.

View More: http://iamlisawalker.pass.us/proofbranding

Last week my friend and fellow writer Sarah Peck posted on Facebook an encounter she had at her local DMV. At the counter, she was asked what her occupation was, in as she describes it, “that dry, sterile, get-me-out-of-here voice that anyone who works a job they detest” uses. For the first time, Sarah replied, ...

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