Company A is selling a product. Company B is selling a product and donating 25% of your purchase to the Haiti relief fund. Company A is selling some tasty coffee. Company B is selling equally delicious brew that is 100% fair trade organically grown. Which one do you buy assuming all other factors to be identical?
I don’t know about you – but I’d say ‘Company B’ in both of the examples above. Why? Because, beyond making a purchase that satisfies my needs, I’m doing something good for someone else. Even if it’s indirect, we (collectively) feel good about doing good.
Tapping into the “feel good” philosophy
Over the past few years, the idea of ‘Cause Marketing’ has really been on the upswing. And it’s extremely fascinating to me because, amongst a younger consumer demographic who already has very little expendable income, during a recession, we are still willing to pay a bit of a premium and go with ‘Company B’ if we’re supporting a good cause – if we’re supporting the added ‘community’ bottom line.
Would you spend a little more to support a good cause? Read on for more…
Recently, Courtney Dial, the founder of Pizzazzerie, wrote a great piece on Arment Dietrich’s F.A.D.S. titled “Why is Generation Y Not on Twitter“. The title alone had me thinking because, it seems like the vast majority of you out there seem to think that, well, everyone is participating in Social Media these days.
They’re not.
You and I are in the minority. The active Millennials on Twitter still represent the ‘early adopter’ phase of an entire generation. Don’t believe me? A recent study by Pingdom present some pretty surprising statistics. In short, you and I as twenty-somethings are not, at all, the majorty of the population on the Social Web.
Are you ready to escape the Social Media rat race? Read on for more…
It’s been a while but I am finally (somewhat) caught up from my wedding and honeymoon, and happy to be bringing back ‘Friday Quick Hits’ into the mix. We live in a world in which we’re absolutely inundated with content and it’s damn near impossible to keep up with everything.
So, without further ado, it’s my pleasure to present to you a few of the best articles I read this week (including a ‘standout’ quote from each). If you don’t read anything else, do yourself a favor and go check these out…
The 10 Worst Things About Owning Your Own Business | Moolanomy
“…You will sacrifice your time, energy, money and maybe even your health, all so your concept becomes actuality. Don’t expect a lot of people to thank you for all the extra effort. As Forbes.com explains in 11 Myths of Owning a Business, “entrepreneurs need internal motivation and reassurance because it rarely comes from outside.” One way to know you’re doing a good job? Your revenue increases.”
Click through to read the best of the rest you might have missed this week…
Today is July 1st. Today is the ultimate ‘hump day’ (even though I’ve always hated that expression). The first half of 2010 is in the books. Onward to part 2.
What have you accomplished this year so far? For me, I got myself hitched and started a business. Six months ago I had no idea I’d be where I am today.
It goes to show you how much can change in a very (very) short period of time. It also goes to show that sometimes, you’ll never be able to plan on where exactly things will end up. Regardless, this year is flying by and soon enough it’ll be Christmas, New Years, and on to 2011.
What do you want to accomplish during the second half of the year? What does the climax of 2010 look like for you? Take some time to think about the first half of the year – odds are, you’ve come a lot further than you give yourself credit. Then, think about what you’d like to accomplish, big or small, before this year is in the books.
- Maybe you want to find a new job.
- Maybe you want to move to a new place.
- Maybe you want to write a book.
- Maybe you’ll actually start running every day like you said you would last December.
- Or maybe you’ll just take a step back and relax.
Whatever it is, write it down, post it on your refrigerator, leave it in the comments below, tell someone else, hold yourself publically accountable. Then go do it.
2010 has been an amazing year for me, but the best is yet to come. What does the second half of 2010 look like for you?
Money. I hate it. Seriously. Who invented the idea that everything had to have a price tag? Life would be a lot simpler if we weren’t driven by the almighty dollar, but unfortunately, money, like it or not, is necessary for survival.
What I’ve also found is that money, above all else, is the most common reason (excuse) people give as to why they’re not doing what they want to be doing. Maybe it’s valid, maybe there’s absolutely no way you can pursue your passion until you save up a little cash. Or maybe it isn’t…
Is money holding you back?
Maybe ‘money’ is an excuse. Something you use it to justify your complacency – a means for you to say “maybe tomorrow”. Sound familiar? I’ve been there myself. It’s time to throw away that excuse.
When I take the train into the city, I almost always hear others complaining about the routine – getting up, spending an hour on the train, taking the bus to the office, working all day, hopping a bus to the train station, heading home, making dinner, and going to bed. Let’s face it, many people out there, many of you have a similar routine. I’ve been there and done that myself.
Is money an excuse that’s holding you back from achieving your goals? Read through and share your thoughts…
