What Do You Want to Do?

Caley Newberry Photography | www.caleykingnewberry.com

We have to move away from a culture of “have-to” and pivot, dramatically, toward a culture of “want to”.

This is the message I’m sharing with my team at Proof as we start the new year. It’s not about preaching resolutions, but rather, motivation to see our work through a different lens.

The question, then, is undoubtedly, “What do I want to do?” As we think about the idea of doing what you love and pursuing your passions – it’s easy to get hung up on the ambiguity of what exactly that passion – that burning fire – is. But it’s actually a lot simpler to tap into than you think.

The question you have to answer is: What do I want to do? 

Continue reading

Whether You Think You Can or Think You Can’t, You’re Right


I don’t have a lot of big goals/resolutions for 2014. No crazy amount of money I need to make – no marathons I have to run – no huge milestones to cross off the bucket list. I don’t have an epic “10 things you must do to make 2014 the best year ever” article for you to read.

Resolutions are ideas we throw up to drive us forward toward accomplishing and DOING more. But I don’t want to sacrifice my happiness and the happiness of those closest to me in pursuit of DOING more. My grand vision – my mission for the year ahead is simply to live more fully, do great work, and focus on enjoying the journey along the way.

Maybe you have a bucket list for the year ahead. Maybe you’re reading this with a massive hangover with no motivation to accomplish a damn thing. Take advantage of this moment, and the next, and the next, and the next. All those small somethings – those little moments – create opportunity, evoke change, and develop memories you’ll never forget.

It’s not about saying you can – or telling yourself that you can’t. As Henry Ford once said, “Whether you think you can or you can’t, you’re right.”

Believe it, my friends, and you’ll find all the resolutions, audacious goals, and incredible dreams you have for yourself are but a moment away from becoming reality.

Are You Ready to Launch in 2014?!

This time of year undoubtedly leaves you thinking, “How will I make next year the best year ever?!”

We spend time over the holidays planning, mind-mapping, strategizing, and forecasting. With your sights set on what has been and what could be – I want to (with the help of my awesome team) give you everything you need to turn your big idea – your dream – into a reality in 2014!

For the next week (and for one week ONLY) – we have opened applications for Launch, an all-inclusive branding package for those ready to take one giant leap toward making their dreams a reality.

Launch includes: In-person brand strategy workshop (travel + accommodation included for those of you in the US). Identity/logo design. Website design/development. Print design. 12-month launch plan (including 1 free hour of consultation each month in 2014!)

Launch is for aspiring entrepreneurs, hustlers, writers, nonprofit organizers, and startups. Launch is for passionate people with a dream. Launch is for those willing to do whatever it takes. Launch is for anyone fed up with the way things “have been” and is ready for everything that could be.

With your awesome idea and my team of creative bad-asses, there’s literally nothing we can’t do. Our process is kid-tested, mother-approved and 90% of the time, it works every time.

All of this awesomeness comes at the all-inclusive investment of $8,000. We understand $8,000 isn’t chump-change, but this is HEAVILY discounted from Proof’s regular rates – and it’s just that, an investment that will no doubt pay dividends (because we do it right and because, well, you’re awesome).

YOU MUST APPLY by January 3, 2014 at midnight! Our team will review the applications and will select ONLY FIVE (5) for our class of 2014.

Now is the time, my friends. If you’ve ever wanted to want to work with yours truly – if you’ve ever wanted to pay a visit to good ol’ Nashville, Tennessee – and more importantly, if you’ve ever wanted to take your brilliant idea to the next level, there’s no better time than now.

You’ve got ONE WEEK to apply! Consider this your countdown…

[button url=”http://proofbranding.com/launch/” color=”grey” size=”large” type=”square” icon=”rocket” target=”_blank”] APPLY NOW! [/button]