in Awareness

One Thing Matt Cheuvront Doesn’t Need: A Razor

The following is a guest post from Sam Davidson, as part of his “50 Things” blog tour. Sam is a writer, entrepreneur, and dreamer who believes that the world needs more passionate people. To help people find and live their passion, he has written 50 Things Your Life Doesn’t Need. He is the co-founder of Cool People Care and Proof Branding, and lives in Nashville with his wife and daughter. Aside from the formal bio, Sam is my partner and good friend – someone I have an immense amount of respect for, and if you don’t buy his latest book (which makes a perfect holiday gift), shame on you.

For the past month, Matt and I have been growing mustaches. I have a more natural tendency than he to grow hair below my nose, so mine is a bit more noticeable. It’s all for a good cause as part of the Movember campaign.

Recently, Matt and I attended a new client pitch and the discussion came up about my budding mustache. No one noticed that he, too, was trying to grow one. Poor Matt.

The comedy of this reality does highlight something that’s important when it comes to finding and living one’s passion: you’ve got to try new things, and you may as well have fun.

In my new book, 50 Things You’re Life Doesn’t Need, I showcase why we must find what’s truly important – what we’re passionate about – and why doing that will make it easier to discover what it is we don’t need.

Matt hasn’t become passionate about growing mustaches in the last 30 days. But, he has helped raise the profile of men’s health issues. He’s also had fun at work, something that’s rare for a lot of people.

And this is the exciting thing about passion sometimes. When we’re willing to take a risk and try something new, there’s no telling where that experience will take us. Maybe we’ll be able to base a company around our passion, maybe we’ll fall in love with a new hobby, or maybe we’ll make new friends that will last a lifetime. We never learning anything new without trying something new. Therefore, you’ll never discover your passion in less you go out and look for it.


When have you tried something new and discovered a passion as a result? What was it? Share your story below and one lucky winner will receive a signed copy of 50 Things Your Life Doesn’t Need.

Other things (actually in the book) that Matt doesn’t need:

  • #2: Small dreams
  • #38: Someone else’s expectations
  • #43: A long commute
  • #47: A job you hate

Add Your Voice


  1. I’m really enjoying the 50 Things blog tour, Sam, and I’ll definitely be reading your book – winner or no. Trying new, often scary things keeps life interesting and often fun. I work for a charity that I’m pretty passionate about. Kicking cancer’s ass is work I am proud to do…but after 3 years in the job, I needed a refresher in the fight, so I decided to run a half marathon for our DetermiNation endurance athlete program. I hadn’t run a mile in 10 years…I wasn’t in terrible shape, I’m an avid cyclist, but running wasn’t something I’d EVER enjoyed. It was hard. There were miles I hated, but after a couple months, I found my groove – and my passion. And Matt can probably tell you that I may have lassoed a few other people into running as well. Now I can’t stop. I’m a runner. And a cyclist. Maybe even a runner, first. It’s still a new and shiny skill, something that needs my focus, but I’m loving it. Thanks for reminding us to keep taking those leaps!

    • Great story! I run, too, and I agree – many miles are terrible. But fighting through it to accomplish a goal is a heroic task. I’m so glad to hear you’re making a difference with your running! Thanks for sharing!

  2. About four years ago, my aunt convinced me to go skiing with her. She signed me up for a lesson and told me to give it a try. I hated the cold, and I always said I would never ski because I was a dancer, and dancers don’t ski. But, I gave it a try.

    Four years later, and I’m an avid skiier. I look forward to snow every December so I can hit the slopes as early as possible. I invested in my own equipment, and I am taking lessons this year to advance and learn new techniques. I can safely say that what I was so hesitant to try four years ago has become one of my greatest passions today.

    • Another great story! Overcoming a fear to try something can often result in a newfound passion. Thanks for sharing your story that teaches us to push aside fear and find something we love.

  3. DUDE. When I started Karate training at my local park district 4 years ago “just for kicks (literally and figuratively) and giggles” I didn’t realize I would have a full-blown passion and intensity for it!! Since then, I’ve trained hundreds of hours, perhaps even in the thousands, earned my 1st degree Black belt this year, and competed in 20+ national and international tournaments, even coming home with the Gold medal at the U.S. Open in Las Vegas last year!

    Who would’ve thought that a mere 60-minute all-body workout would become one of my core hobbies and passions in life? You just never know until you try. Amazing! :)

    • Nina! Great story. Like others who have commented, it’s cool to see a dare or a whim become a passion. Congrats to you! Maybe I should sign up for some training at my local studio….

  4. Last time I ever try to grow a moustache. Ever. It was fun while it lasted, but let’s face it, I looked like a 15 year old trying to look “mature”. Epic fail. Though, I don’t know if having the ability to grow a thick and lustrous mustache is necessarily a good thing…

  5. monday i will take a risk.

    friday is my last day at my current job.

    i felt called to be somewhere else, and i’m going. i don’t know what i’m going to discover yet, but i feel the wind building at my back, pushing me forward where i need to be.

    does that count?

    • Hell yes it counts. Best of luck to you – I’ll be watching on to see how you do. Let me know if I can help you get where you’re headed. You’re an inspiration!