No Better Time Than Now

The mark of an entrepreneur? The ability to see opportunity, when others see challenge, obstacle, and impossibility.

As I shared last week, a recent Inc Magazine article offered up one of the best definitions of “entrepreneur” that I’ve ever seen:

“Entrepreneurship is the pursuit of opportunity without regard to resources currently controlled.”

Which means, if you want to start a business. If you’re dying to take the leap from your nine to five. If you’ve always wanted to test the entrepreneurial waters, there’s no better time than now.

The resources at your disposal may not be ideal. Money will be tight. Finding clients isn’t going to be easy. But, even in our challenging economic state, business-owners are growing and thriving in their ventures. For many reasons, of course, but maybe above all, because they take action. They’re willing to take the first step. They’re willing to try.

While others are stuck saying, “I can’t”, they’re saying, “I can” and “I will”. Rather than allowing the doubt and fear to consume them, they used and use that unknown and uncertainty as motivation. Then they go make shit happen.

The Inc article goes on to say:

“Every time you want to make any important decision, there are two possible courses of action. You can look at the array of choices that present themselves, pick the best available option and try to make it fit. Or, you can do what the true entrepreneur does: Figure out the best conceivable option and then make it available.”

This has much less to do with entrepreneurship, and much more to do with life.

As Seth Godin so aptly puts, “It’s completely up to you”:

“…So many things are now completely up to us, more than ever before. Where and how and when we work and invest and interact and instruct and learn.

If you think you have no choice but to do what you do now, you’ve already made a serious error.

It seems to me that passing the buck on this merely because it’s easier than choosing is precisely the wrong strategy. It enables an abdication of power that will be very hard to reverse. It’s up to you, and that’s part of the power that you’ve got…”

You have a choice. And whether you’re starting a business or waiting tables, don’t let anything, or anyone, stop you from making that choice. Let it be yours, and yours alone.

The choice to do more. The choice to do less. The choice to be better. The choice to be best. The choice to live the life you’ve always imagined.

I leave you with one profoundly simple and complex question: What will you choose?

Today is the new tomorrow. There’s no better time than now.

(Photo credit)


16 Responses
  • Doug Shaw Reply

    Dude – we’re a long time dead. Get on and make stuff happen, amen to that. Cheers for writing this Matt

    • Matt Cheuvront Reply

      Life’s too short to wait until tomorrow. Cheers right back to you my friend. 

  • John Bardos Reply

    It really is amazing how much opportunity and freedom we have now. It is so easy to travel, start a business and do anything we want. It is too bad that so many people choose to waste their free time in front of a TV or in a shopping mall. 

    • Matt Cheuvront Reply

      Easy? I’m not so sure it’s easy – but you’re right, the opportunities are out there if you’re willing to work hard. More than ever before. Now is one of the best times to make great things happen…

  • Cesar Reply

    Where to start? That’s the question for me. I’ve no idea where to even begin …

    • Matt Cheuvront Reply

      That’s a great question, Cesar – and it’s often the most difficult one to answer. Without knowing you, what you’re wanting to do, it’s hard to say. 

      The best thing I can tell you, generally speaking, is to think about what it is you want, and then tangibly think about/write down what’s standing in your way – note all of the obstacles – money, location, whatever, then start thinking about what it will take to overcome those obstacles – start with the bare bones basics. How much money do you need in your bank account to survive? Money is without a doubt the number one thing that holds people back – but it that’s your only challenge, it’s often much easier to overcome than you think, if you’re willing to hustle, work hard, and make some short-term sacrifices for long-term results.

      If you’re struggling with WHAT it is you really want to do – discovering what your passion really is – the best thing I can say is to experiment – keep your job, but start dipping your toes into a few different things you might want to try. Don’t take the leap for the sake of leaping – be smart about it – but do what you can to test the waters of other possible directions.

      As always, if you want to chat through anything, feel free to drop me an email. matt(at)proofbranding(dot)com!

      • ELif Reply

        Matt & Amy Keperling – Thank you Anna! I can’t tell you how much we love the photographs. You are ralley an artist. We feel like you captured the day perfectly for us. I have heard so many people say that looking at the photos they felt like they were at the wedding. You were awesome to work with. We are already trying to come up with an excuse to have another photo session. We keep hearing from our family about how great you were and that they love the spectacular photos. You were ralley awesome and I can’t say it enough. Thanks again! Amy & Matt

  • Edward - Entry Level Dilemma Reply

    This is the issue I’ve been fighting with. No good reason not to start now, but plenty of mediocre ones. For now, fear over the next 3 months overcomes the urge to start now. Maybe that will change, maybe it won’t. If not, watch out May 2012, I’m gunning for you.

    • Matt Cheuvront Reply

      I’m sure you’ll make it happen when you’re ready, but seriously, whatever it is you want to do, think about the things that scare you – that are holding you back from going and doing those things, write them down, and start thinking about how to get over them. Don’t let *you* hold yourself back…

      • Edward - Entry Level Dilemma Reply

        The fear involved revolves around the lack of home internet access I’ll have around that time.  I haven’t NOT had internet at home in over a decade, so I’m uncertain how well I’ll be able to work on web-based projects in libraries and cafes where my time is limited as opposed to my current work style of hopping between several concurrent tasks over the course of several hours. So the fear is not being able to deliver because I couldn’t adapt to the demands of a new workflow.

  • My Deal Store Reply

    This article sums up the advice I used to start my business. For as long as possible I would have excuse after excuse not to do anything but now I see in order for success I must take the first step and put forth the effort. I understand this lesson much more now.

    http://mydealstoreonline.com/

  • Allie S. Reply

    I’ve learned something interesting about myself as an entrepreneur over the past few years. One I had a taste of taking action and making things happen, I couldn’t get enough of it. I moved on a few more ideas/opportunities – in part because I somehow felt like I needed to insure myself through diversity of income, and in part because I was just so excited about all of the opportunities. Each opportunity sort of exploded (in a good way), and I think it’s safe to say that I overcommitted myself (hence not nearly as much blog reading or writing as I would like lately). I’ve learned the beauty of focus. Certainly don’t wait to take action, but make sure you can commit the time and energy that your idea needs to reach its full potential.

    • Matt Cheuvront Reply

      GREAT points, Allie. I’ve been there. In many ways, I still am. Focus is so, SO important – trying to do everything while being everything to everyone? It’ll drive you nuts. The opportunities are great. The money is great. The sanity? Not so much. Learning how to say “no” so you can say “yes” to the right things can be easier said than done, but is critical to success, and sanity.

      Hope all is well, Allie. It’s good to hear from you!

      • Allie S. Reply

        Well said, Matt! Things are good – just working on getting back to focus (and maybe a little time for relaxing).

        • Matt Cheuvront Reply

          I’ll cheers to that. I’m working on, more than anything, getting some of the balance back. It’s a work in progress…but I’m getting there. :)

  • Richard Hanley Jr. Reply

    Well said.

    Today will never come again, tomorrow might be too late.

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