During a recent client meeting I was asked, “Do good brands evolve or stay the same?”

Last week Seth Godin talked about the concept of treating projects like buildings or gardens. His point, that while projects may start out feeling rigid and structured (buildings), they are, in fact, much more synonymous with living, breathing, dynamic garden environments.

“Gardens are tended, they shift, they grow. They endure over time, gaining a personality and reflecting their environment. When something dies or fades away, we prune, replant, and grow again. Perfection and polish aren’t nearly as important as good light, good drainage, and a passionate gardener.”

The biggest obstacle standing in our way is ourselves. You’re the one that will motivate yourself to start – and you’re the one who will convince yourself that you shouldn’t because it isn’t perfect. That something’s missing. That your idea stinks.

At the heart of every strong brand – of every important project – is a compelling idea and a defined purpose. [tweet this] And while that idea, that purpose, should never be forgotten, our ideas are designed to act like a beautiful, thriving garden.

Our ideas – our brands – dreams – evolve – and as they evolve, they must be maintained, refined, and maybe most importantly, they must be given room to grow.

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About Matt Cheuvront

I empower folks to do the work they want to do and live the life they want to live. I also watch entirely too much Saved by the Bell, run marathons, and drink plenty of craft beer. Check out the work my company is doing at Proof Branding.