Comments on: Marketing Approach: Brand Recognition and the Gen Y Kids http://www.lifewithoutpants.com/guest-posts/marketing-approach-brand-recognition-and-the-gen-y-kids/ Perspective on life less restricted Fri, 03 Sep 2010 09:37:00 +0000 hourly 1 By: GirlApproved http://www.lifewithoutpants.com/guest-posts/marketing-approach-brand-recognition-and-the-gen-y-kids/#comment-28764 GirlApproved Thu, 10 Jun 2010 02:29:57 +0000 http://www.lifewithoutpants.com/?p=5100#comment-28764 You want to really get in the heads of these "Gen Y's"?<br><br>Learn about the Post88s: <a href="http://www.slideshare.net/girlapproved/girlappr" rel="nofollow">http://www.slideshare.net/girlapproved/girlappr</a>...<br><br><a href="http://girlapproved.us" rel="nofollow">http://girlapproved.us</a><br><br>We are the worlds authority on females growing up with social media. GIrlapproved is uniquely qualified to help brands answer the core questions required to increase market share with this new female (see post88s). <br><br>Technology is not only changing culture, it is changing us as a people. Females are undergoing unprecedented advancements to their identity and power. As brands face a very new future, they must evolve to remain powerful. Girlapproved helps brands identify and design new growth opportunities through products, branding, technology and communication. <br><br>Girlapproved is a way forward. It gives brands economically substantiated permission to invent and advance. Girlapproved is not about trying to be new, cool or different; it was designed specifically to identify and address unmet needs and desires that are forming due to profound shifts in female culture. Girlapproved is the first-ever female invention and design methodology, producing the most authentic products and brands available. You want to really get in the heads of these “Gen Y's”?

Learn about the Post88s: http://www.slideshare.net/girlapproved/girlappr…

http://girlapproved.us

We are the worlds authority on females growing up with social media. GIrlapproved is uniquely qualified to help brands answer the core questions required to increase market share with this new female (see post88s).

Technology is not only changing culture, it is changing us as a people. Females are undergoing unprecedented advancements to their identity and power. As brands face a very new future, they must evolve to remain powerful. Girlapproved helps brands identify and design new growth opportunities through products, branding, technology and communication.

Girlapproved is a way forward. It gives brands economically substantiated permission to invent and advance. Girlapproved is not about trying to be new, cool or different; it was designed specifically to identify and address unmet needs and desires that are forming due to profound shifts in female culture. Girlapproved is the first-ever female invention and design methodology, producing the most authentic products and brands available.

]]> By: Tanner http://www.lifewithoutpants.com/guest-posts/marketing-approach-brand-recognition-and-the-gen-y-kids/#comment-16765 Tanner Thu, 28 Jan 2010 23:38:23 +0000 http://www.lifewithoutpants.com/?p=5100#comment-16765 There is definitely hope for older brands as they tend to have so much capital that it is easier for them to market the way they want to. They just need to do it in a different way if they want to connect with us. Much smaller niche companies connect with us on such a different level that we look up to them as someone who we feel close too. They mean so much more to us than the giants out there. Some big companies are actually hitting smaller niche markets. For example, Gap started Athleta which is a small niche of active women's clothing. There is definitely hope for older brands as they tend to have so much capital that it is easier for them to market the way they want to. They just need to do it in a different way if they want to connect with us.

Much smaller niche companies connect with us on such a different level that we look up to them as someone who we feel close too. They mean so much more to us than the giants out there. Some big companies are actually hitting smaller niche markets. For example, Gap started Athleta which is a small niche of active women’s clothing.

]]> By: Tim Jahn http://www.lifewithoutpants.com/guest-posts/marketing-approach-brand-recognition-and-the-gen-y-kids/#comment-16698 Tim Jahn Thu, 28 Jan 2010 04:19:06 +0000 http://www.lifewithoutpants.com/?p=5100#comment-16698 IE6 alone destroys any defense of Microsoft :) Sorry. IE6 alone destroys any defense of Microsoft :) Sorry.

]]> By: chuck http://www.lifewithoutpants.com/guest-posts/marketing-approach-brand-recognition-and-the-gen-y-kids/#comment-16696 chuck Thu, 28 Jan 2010 03:25:04 +0000 http://www.lifewithoutpants.com/?p=5100#comment-16696 Right, but Apple, on the other hand, LOVES open source and has never done anything anti-competitive? Right, but Apple, on the other hand, LOVES open source and has never done anything anti-competitive?

]]> By: Matt Cheuvront http://www.lifewithoutpants.com/guest-posts/marketing-approach-brand-recognition-and-the-gen-y-kids/#comment-16695 Matt Cheuvront Wed, 27 Jan 2010 23:27:04 +0000 http://www.lifewithoutpants.com/?p=5100#comment-16695 You guys hit it on the head - as Lauren seeds, the best approach I've seen is planting the seeds that (hopefully) grow into thriving plants. Word of mouth is where it's at - it may take the most time, it may not mean immediate results, but over time, having a thriving community of brand evangelists is the ticket to a long and prosperous future. You guys hit it on the head – as Lauren seeds, the best approach I’ve seen is planting the seeds that (hopefully) grow into thriving plants. Word of mouth is where it’s at – it may take the most time, it may not mean immediate results, but over time, having a thriving community of brand evangelists is the ticket to a long and prosperous future.

]]> By: Matt Cheuvront http://www.lifewithoutpants.com/guest-posts/marketing-approach-brand-recognition-and-the-gen-y-kids/#comment-16694 Matt Cheuvront Wed, 27 Jan 2010 23:24:43 +0000 http://www.lifewithoutpants.com/?p=5100#comment-16694 There's still diversity, and there always will be, but David's right - you can't market to an ENTIRE generation - there's TOO MUCH diversity there. At least at these "micro demographic" levels, you can pinpoint your target more efficiently. There’s still diversity, and there always will be, but David’s right – you can’t market to an ENTIRE generation – there’s TOO MUCH diversity there. At least at these “micro demographic” levels, you can pinpoint your target more efficiently.

]]> By: Matt Cheuvront http://www.lifewithoutpants.com/guest-posts/marketing-approach-brand-recognition-and-the-gen-y-kids/#comment-16693 Matt Cheuvront Wed, 27 Jan 2010 23:23:25 +0000 http://www.lifewithoutpants.com/?p=5100#comment-16693 It's that whole concept of loving a band - being their biggest fan since day one, and then hearing them on top 40 radio - it just sort of ruins it for you, but it happens time and time again. Very rarely do brands side with the "personal" connection with their fans over the (probably) wise business decision of going more mainstram... It’s that whole concept of loving a band – being their biggest fan since day one, and then hearing them on top 40 radio – it just sort of ruins it for you, but it happens time and time again. Very rarely do brands side with the “personal” connection with their fans over the (probably) wise business decision of going more mainstram…

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