Friday Quick Hits: Content is Not King, Blogging Milestones, and Super Bowl Predictions

Friday Quick Hits: The premise is simple, I write it in 20, you read it in 2 – and we all feel smarter and catch up on the week that was around the world of blogging. Here we go…

Content is Not King, Self Promotion Is

It’s about time someone is up front and outspoken about this. I touched on it yesterday as well – Content does not sell itself. If you can give me an example of someone who started from ground zero and never, not once, self promoted themselves in someway, I’d probably say your lying. Lisa Barone over at Outspoken Media has this to say (which I couldn’t agree more with):

Creating good content on the Web is not enough. Maybe it was when there wasn’t as much of it competing, but today there is. What separates the Good Content that IS read from the Good Content that IS NOT is your ability to promote it. I’d go as far as to say that it’s what separates people who are successful from those that are not – their willingness to promote themselves when it is in their best interest to do so.

Good content is “not enough” – that is the key takeaway here. Good content is probably the most important thing over the long run, but knowing how, when, and where to promote it is just as critical. Listening and understand where you’re community is gathering and what they’re talking about – and being able to market your content TO them is how this whole “game” works. NEVER be afraid of that “dirty” idea of self-promotion. If you’re content IS good – you should have no hesitation in singing from the rooftops just how good it is.

Six Key Skills for Success in the Blogosphere

I think there are actually only five year – but Nicole does an awesome job of breaking down some of the core skills required to “survive” as a blogger – Including Knowledge, Love, Dedication, Patience, and Tough skin. My favorite from what she points out is the “tough skin” factor – a lot of us (naturally) are afraid to put ourselves out there too much at the risk of becoming too vulnerable. But it’s important for you realize the transparency and genuine approach is what sells – and that we’re ALL vulnerable, but for the most part, here to help each other learn and support.

The Three Month Mark: Unfiltered

Sydney Owen wrote a great post and follow up to my post yesterday about overcoming your self-doubt and editorial approach when it comes to blogging and instead, focusing on the writing. Sydney sums the idea up beautifully and says:

“…But I think it’s important to go with the flow on blogging. As we evolve as people, we should allow our blogs to evolve with us. Sticking to a niche because that’s where you started and you’re afraid to deviate is robbing yourself and your community of good, passionate, honest writing.”

The point? Write first, think later. Write because you love to write. Write because it makes you feel good, because it’s a therapeutic release, a platform for discussion, a way to meet new people, and a means to learn a LOT about yourself and the world around you. If you happen to sneak a post about your date last night in there – you know what – good for you – it doesn’t have to always make sense to everyone, you don’t have to ALWAYS appease the masses, and you don’t always have to have a set plan.

Just put yourself out there and start doing it. In Sydney and I’s case (and we have very similar stories) our blog’s have been a gateway to a LOT of opportunity because one day, each of us decided that we weren’t going to let our-self hold our-self back.

The only Super Bowl prediction you need to hear

Oh yeah, and Super Bowl prediction, since that’s this weekend (although I almost forgot about it) – Saints in the “upset”, 31-26. Take it to Vegas.

Next week is going to be a great one here at Life Without Pants – couple exciting “announcements”, one year (blog) anniversary celebration, stick around, it’s going to be a “stellar” time.

What were some of your highlights and favorite posts from the week that was?


36 Responses
  • Marc Winitz Reply

    Great roundup. I am glad to see Sydney’s thoughts. I have been struggling with the concept of “staying true” versus expansion of the underlying theme (even though my blog is new) because the theme is relatively focused. I suppose this is more “wait and see” but it is nice to see someone speak from the heart on how to spread your wings in this medium.//Marc

    • Matt Cheuvront Reply

      Thanks Marc – Sydney had a great write up and is a true testament of someone who has really grown and developed throughout her “blogging career”. I’ve had the pleasure of knowing her for a while now and it’s been great seeing her blog evolve into what it is today…

  • Marc Winitz Reply

    Great roundup. I am glad to see Sydney’s thoughts. I have been struggling with the concept of “staying true” versus expansion of the underlying theme (even though my blog is new) because the theme is relatively focused. I suppose this is more “wait and see” but it is nice to see someone speak from the heart on how to spread your wings in this medium.//Marc

    • Matt Cheuvront Reply

      Thanks Marc – Sydney had a great write up and is a true testament of someone who has really grown and developed throughout her “blogging career”. I’ve had the pleasure of knowing her for a while now and it’s been great seeing her blog evolve into what it is today…

  • Nicole VanScoten Reply

    Matt,

    Thanks for the shoutout! You can tell it’s a long week when I can’t count ;) Haha…Great roundup though! I love the quote from Sydney. It’s great advice to bloggers who feel like they have to stay in their niche.

    • Matt Cheuvront Reply

      Haha no worries Nicole, I had to go back and count a couple times too. Hope you are having a great weekend!

  • Nicole VanScoten Reply

    Matt,

    Thanks for the shoutout! You can tell it’s a long week when I can’t count ;) Haha…Great roundup though! I love the quote from Sydney. It’s great advice to bloggers who feel like they have to stay in their niche.

    • Matt Cheuvront Reply

      Haha no worries Nicole, I had to go back and count a couple times too. Hope you are having a great weekend!

  • Akash Sharma Reply

    Hey Matt, I read a post on importance of content at copyblogger as well but this one is a better analogy and I think we can relate Lisa and Nicole’s thoughts here, content alone is like ” Life without pants” u can’t go out without your pants in the same way your blog needs all these things Knowledge, Love, Dedication, Patience, Tough skin and a niche promotion strategy before you go out there n shout out.
    Thanks again for sharing all the cool info…..

    • Matt Cheuvront Reply

      Wait…you can’t go out without your pants on? Damn…I may need to change my blog title. :) Thanks for stopping by my friend!

  • Akash Sharma Reply

    Hey Matt, I read a post on importance of content at copyblogger as well but this one is a better analogy and I think we can relate Lisa and Nicole’s thoughts here, content alone is like ” Life without pants” u can’t go out without your pants in the same way your blog needs all these things Knowledge, Love, Dedication, Patience, Tough skin and a niche promotion strategy before you go out there n shout out.
    Thanks again for sharing all the cool info…..

    • Matt Cheuvront Reply

      Wait…you can’t go out without your pants on? Damn…I may need to change my blog title. :) Thanks for stopping by my friend!

  • Srinivas Rao Reply

    Matt,

    I always enjoy this bit on friday quick hits. I always get to discover new people, new blogs, and new articles because of it. My ongoing joke is that “interviews with up and coming bloggers” has more or less been fueled by people at Life Without Pants :) .

    • Matt Cheuvront Reply

      Haha…I’ve noticed that pattern as well – we certainly run in similar circles S, and I’m happy for that – love collaborating and engaging in good discussion with you, and I always value your opinion. Cheers!

  • Srinivas Rao Reply

    Matt,

    I always enjoy this bit on friday quick hits. I always get to discover new people, new blogs, and new articles because of it. My ongoing joke is that “interviews with up and coming bloggers” has more or less been fueled by people at Life Without Pants :) .

    • Matt Cheuvront Reply

      Haha…I’ve noticed that pattern as well – we certainly run in similar circles S, and I’m happy for that – love collaborating and engaging in good discussion with you, and I always value your opinion. Cheers!

  • Caleb Gardner Reply

    Can’t self-promotion be king, and content be queen? Self-promotion with bad quality content makes me want to puke.

    PS, Go Saints!

    • Tim Jahn Reply

      Agreed. Like all those money making schemes (just saw one on Twitter an hour ago!).

      If you write the shittiest book ever and self promote the hell out of it, does the book get better? On the flip side, if you write the best book ever but tell nobody about it, is it still the best book ever?

      • Caleb Gardner Reply

        Exactly, Tim.

        PS, Tim and Matt (and everyone), I just stumbled across this CopyBlogger article that talks about this exact thing:

        http://www.copyblogger.com/why-promoting-your-content-is-a-virtuous-necessity/

        • Matt Cheuvront Reply

          Great point Tim (and great article over at CopyBlogger) – Self Promotion has to point back to quality content. If you’re constantly saying “look at me” with nothing to back it up, people will stop believing anything you say (think the old tale of The Boy Who Cried Wolf). Thanks for the comment sir.

  • Caleb Gardner Reply

    Can’t self-promotion be king, and content be queen? Self-promotion with bad quality content makes me want to puke.

    PS, Go Saints!

    • Tim Jahn Reply

      Agreed. Like all those money making schemes (just saw one on Twitter an hour ago!).

      If you write the shittiest book ever and self promote the hell out of it, does the book get better? On the flip side, if you write the best book ever but tell nobody about it, is it still the best book ever?

      • Caleb Gardner Reply

        Exactly, Tim.

        PS, Tim and Matt (and everyone), I just stumbled across this CopyBlogger article that talks about this exact thing:

        http://www.copyblogger.com/why-promoting-your-content-is-a-virtuous-necessity/

        • Matt Cheuvront Reply

          Great point Tim (and great article over at CopyBlogger) – Self Promotion has to point back to quality content. If you’re constantly saying “look at me” with nothing to back it up, people will stop believing anything you say (think the old tale of The Boy Who Cried Wolf). Thanks for the comment sir.

  • DShan Reply

    I adamantly tell bloggers to write first and think later. My current blog’s my third iteration as a blogger, and if the startup world tells us anything, it’s that iteration is the key to getting where you want to go.

    The self-promotion angle is purely rooted in the goals you set for yourself. Building community is an admirable goal, of course.

    • Matt Cheuvront Reply

      Right on DShan, I’ve been through my number of flops before getting anywhere near what this has become and continues to develop into. I do self promote (not nearly as much as I used to) and while I am promoting “Life Without Pants” I am also promoting what an outstanding community has developed here.

  • DShan Reply

    I adamantly tell bloggers to write first and think later. My current blog’s my third iteration as a blogger, and if the startup world tells us anything, it’s that iteration is the key to getting where you want to go.

    The self-promotion angle is purely rooted in the goals you set for yourself. Building community is an admirable goal, of course.

    • Matt Cheuvront Reply

      Right on DShan, I’ve been through my number of flops before getting anywhere near what this has become and continues to develop into. I do self promote (not nearly as much as I used to) and while I am promoting “Life Without Pants” I am also promoting what an outstanding community has developed here.

  • Jess @OpenlyBalanced Reply

    Not related to writing or blogging, here is the best post I read this week:

    http://www.elephantjournal.com/2010/02/holding-the-moth-notes-on-helping-others-through-depression-and-hardship/

  • Jess @OpenlyBalanced Reply

    Not related to writing or blogging, here is the best post I read this week:

    http://www.elephantjournal.com/2010/02/holding-the-moth-notes-on-helping-others-through-depression-and-hardship/

  • melissa Reply

    Matt: I’m gonna have to read the blog posts you linked to later today because I would love some concrete information as to how to self-promote over the Internet.

    BTW: Heather Somebody called me; I hope that gig works out for you!

    • Matt Cheuvront Reply

      Hi Melissa – all great posts (including the one Caleb shared from Copyblogger in the comments). If you ever want to chat about PR tactics, you know where to find me.

      Heather called you? Who? I’ll shoot you an email here in a few.

  • melissa Reply

    Matt: I’m gonna have to read the blog posts you linked to later today because I would love some concrete information as to how to self-promote over the Internet.

    BTW: Heather Somebody called me; I hope that gig works out for you!

    • Matt Cheuvront Reply

      Hi Melissa – all great posts (including the one Caleb shared from Copyblogger in the comments). If you ever want to chat about PR tactics, you know where to find me.

      Heather called you? Who? I’ll shoot you an email here in a few.

  • jenniferalaine Reply

    Not far off with those Super Bowl predictions, Matt!

  • jenniferalaine Reply

    Not far off with those Super Bowl predictions, Matt!

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