When I was in college, I looked up to entrepreneurs as if they were deities. Just ask my partner Sam Davidson, who came and spoke to my Junior-year Marketing Strategy class, back when I was nothing more than a wide-eyed-I-don’t-know-what-the-heck-I’m-going-to-do-with-my-life college kid. He walked in thinking he was going to chat about the ups and downs of running a business, and walked out with a new best friend (ehem, that would be me), who couldn’t wait to grab coffee and soak up any and all knowledge that he, the almighty entrepreneur was willing to share.

And now, here I am, very much in the position that I looked up to only a few years ago, running my own business. Now I’m the one sharing coffee with college kids who have their own world-conquering plans and want to know everything about what I do, how I’ve done it, and how they can learn from it.

I used to think that entrepreneurship was this unattainable status that only happened to people who got really lucky or had a lot of money to throw around. If you think back to when you were in school, you probably thought the same.

Little did I know, back then, that the beauty of entrepreneurship isn’t in the success, the accolades, the respect, the money, and no, not even the freedom. But that the beauty of entrepreneurship is in the ugly.

It’s in the hustle. It’s in the scrappy. It’s in the know-how. It’s in the resourcefulness. It’s getting things done when it seems impossible. It’s being broke. It’s overcoming adversity. It’s ignoring other people who tell you that you won’t. It’s ignoring yourself when you say “I can’t”

A recent Inc Magazine article had one of the most on-point definitions for “entrepreneurship” I’ve ever seen:

“Entrepreneurship is the pursuit of opportunity without regard to resources currently controlled.”

It’s making things happen against all odds. It’s turning problems into solutions. It’s thinking strategically AND creatively. Above all. It’s possible. It is  becoming more possible now than it’s ever been. To anyone out there wondering if starting a business is a viable option, let me go ahead and clear that up for you.

Yes. It is.

And no, it won’t be easy.

But,  yes, it’s totally worth it.

The ability to do work you love? The convenience of working from wherever you want? The sky truly being the limit to your career? It’s not a pipe dream. Those aren’t false hopes. You’re not kidding yourself.

If you’re willing to hustle, all of it, every little bit, is within your grasp.

Stop thinking. You’ve already thought about things way too much.

Stop reading. You’ve already read too many posts like this, one’s that inspire you but have you saying, “Where do I begin”?

Stop wondering. The answer is yes.

Stop doubting. Start believing. And start doing.

Today is the new tomorrow.

(Photo credit)

Join the conversation! 13 Comments

  1. It’s all about being at the very top of Maslow’s hierarchy. When I’m prepping a webinar or staring at my whiteboard, trying to improve / make sense, I lose track of time. So cool. PS love “today is the new tomorrow.”

    Reply
    • Thanks, Lynne. Agreed, it’s easy to get lost in the things you love doing. :) And stay tuned, you’ll be hearing “today is the new tomorrow” from yours truly a lot more often, with an exciting new venture in the works. Cheers!

      Reply
  2. It’s all about being at the very top of Maslow’s hierarchy. When I’m prepping a webinar or staring at my whiteboard, trying to improve / make sense, I lose track of time. So cool. PS love “today is the new tomorrow.”

    Reply
  3. WOW!  Every time genius….no joke.  I need you to teach me how to write like this.  Love it 

    Reply
    • Well, I enlightened you to stop using Comic Sans, that was step one. You’ve got it within to be an excellent writer, speaker, etc. My biggest piece of advice is to stop over-thinking and just let things go. Don’t be afraid to speak your mind, even if it doesn’t make the most sense. People relate and resonate with those who don’t worry about being perfect, and instead focus on being real. :)

      Reply
  4. I partially agree. For me it’s not the struggle that is the beauty; it’s the change. My core is that of a tinkerer, an inventor. When I see something that could be done better than it is, I tend to start trying to do that thing better.

    Reply
    • Great point, Edward. The change and diversity of the day to day is extremely challenging, but absolutely exciting. More than anything, I think businesses like Apple have paved the way for a message of “innovation”. Innovation has proven to be recession-proof. The most successful entrepreneurs think exactly as you. Tinkering, changing, constantly trying to improve and make things better. Cheers!

      Reply
  5. I’m just now getting around to reading this. 

    1) Thanks for the shout out.
    2) A quote I saw the other day about entrepreneurship that I’d like to share: “Entrepreneurship is living like most people won’t for a few years so that you can live like most people can’t for the rest of your life.”

    Reply
    • You got it bud. I’ve always said you have to work more to work less. There’s a lot of long nights, early mornings, and weekends of work right now – it’s not ideal, but I know it will pay off sooner than later in creating the ultimate lifestyle I want for myself and my family. 

      Reply
  6. As usual. Another great read. Keep up the good work Matt

    Reply
  7. [...] The Beauty in the Ugly | start doing—today is the new tomorrow [...]

    Reply
  8. I have really enjoyed your post and think it is great what you are doing! My day #1 starts tomorrow. I look forward to your next post!

    Reply
  9. Forgot to add my website. Thank you!!!

    Reply

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About Matt Cheuvront

I empower folks to do the work they want to do and live the life they want to live. Connect on Twitter or check out the work I'm doing at Proof.

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