This week’s installment for Friday Quick Hits includes yours truly fresh back from a vacation in New York City, giving some major props to the Concrete Jungle (that’s me attempting to be cool with the NYC lingo) – and sharing my thoughts on crowd-sourcing your next vacation.
Also, I share an article from this month’s Inc. Magazine about a compost business out of Utah who is KILLING it because they 1) Have a service that truly is a win-win for everyone and 2) Have kept their business model extremely simple – something every business owner can learn from.
Spend 5 minutes with me by watching the video above (SPOILER: Watch all the way to the end) – You’ll be glad you did. And of course, have a great weekend and come back next Friday for another installment that will at least be as good as this one.
Welcome to another installment of Friday Quick Hits. Each week will feature a (truly epic) video of yours truly and each week I’ll share:
My favorite post of the week
Something random/awesome (I know, vague) for you to check out, share and enjoy
This Friday’s Quick Hits:
Post of the Week:We Can’t Agree to Disagree(Harvard Business Review) – Nilofer Merchant discusses the importance of any brand’s alignment with their customers and clients – and why expectations must align. In short, agreeing to disagree won’t work – and with any businesses, decisions, sometimes tough one’s have to be made and agreed upon to ensure long term growth and success. Merchant summarizes by saying the following:
“In business, disagreement is fine as long as you come to clarity on which path is the one you will travel together. At that point, it becomes an energy drain. Sooner or later, you’ll face one of those In or Out moments, as in: Are you in, or are you out? The object lesson is this: No. We cannot agree to disagree.”
Awesome News of the Week: Sunday is my one year anniversary. One year with the most amazing woman I’ve ever met who somehow continues to put up with yours truly. We’ll be celebrating in New York City and it’s crazy to think that it’s already been a year since we walked down the aisle together. Time sure does fly. I love you, Lierin. Here’s to many many more years ahead of us…
Stumble across something good this week? Share it in the comments below and of course, have a GREAT weekend!
Welcome to another installment of Friday Quick Hits. Each week will feature a (truly epic) video of yours truly and each week I’ll highlight:
My favorite post of the week
Something random/awesome (I know, vague) for you to check out
This Friday’s Quick Hits:
Post of the week: Lips, Inc. (Entrepreneur.com) – This is an outstanding article/interview with Flaming Lips front-man Wayne Coyne about the evolution of his band and their commitment to staying innovative and ahead of the pack within the rapidly evolving music industry. In it, Coyne talks about offering music in new and interesting ways, staying committed to fans, and keeping up with the times. One of my favorite quotes:
“In hindsight, the industry was lucky people were ever willing to buy music,” Coyne says. “What we’re doing now is more realistic. It means listeners can be more a part of the experience. Music is about more than just listening to it.”
Random/Awesome Find of the Week: The Crazy Nastyass Honey Badger - Who would’ve thought Honey Badgers would be some damn interesting? Randall takes those after school National Geographic specials to a whole new level with this hilarious video. Good luck getting anything done for the next hour…
Share some of your favorite finds from the week in the comments below and of course, have a GREAT weekend!
Welcome to the new (and hopefully improved) format of Friday Quick Hits. Each week will feature a (truly epic) video of yours truly and each week I’ll highlight:
1) My favorite post of the week 2) Something random/awesome (I know, vague) for you to check out
This Friday’s Quick Hits:
Random/Awesome Find of the Week: Beastie Boys’ star-studded “Make Some Noise” music video – If you haven’t seen it already, where the heck have you been? Seriously, one of the greatest music videos of all time featuring cameos from, well, everybody. Go check it out and stay-tuned for the upcoming album and full-length mini-movie/music video.
“Is it ever possible that you’re charging too much? I’m sure it is. You may be charging too much for the level of service you offer. In that case, it’s better for everyone if you raise your level of service rather than lower your prices. If you are ridiculously amazing and make your clients bookoos of money, it’s really, really hard to overprice your work. If you don’t make your clients bookoos of money, THAT’S what you need to be working on.”
Share some of your favorites in the comments below, chat about which Rocky movie was best, and of course, have a GREAT weekend!
Unless you were completely living under a rock this week – you probably noticed everyone swooning over the Old Spice Social Media/Youtube campaign. Which was, in a word, brilliant.
Old Spice took over the Youtube and Social Media airwaves as ‘the man’ Isiah Mustafa responded to comments from Twitter, Facebook, etc in real-time resulting in over 100 different personalized video responses. The result? Massive global awareness and millions of people viewing, commenting, and sharing around the web.
Other companies *must* take note of what Old Spice accomplished. They, in short, captured the essence of the three key factors of Social Media:
Timeliness
The effectiveness of this campaign starts and ends with the timeliness of their approach. Video responses were added in real time, which got people talking, asking their one questions, revisiting the Youtube account over and over hoping that the OldSpice guy would answer them…this campaign is a perfect example of being in the right place at the right time, listening to your audience and saying “Hey, we hear you”.
Engagement
The core of any marketing plan, especially one that takes place on the web, is engagement. Every business must ask, “Are we engaging our customers?” – It’s up to you to find out who you’re trying to target, and taking a proactive approach that gets people interacting not only with you and your brand, but amongst each other.
Personalization.
Old Spice proved that even a big-name brand can make things personal. They showed, in an extremely entertaining way, that even the little guy, you and I, are an important part of their success. They relied on their customers to spread their message and in short, it worked like a charm. All it takes it showing that you give a damn – maybe creating brand evangelists is easier than you think.
Old Spice wins ‘cool thing’ of the week. Now go catch up on some of these great reads…
