From the category archives:

Business/Marketing

Whatever You Do, Don’t Be Everyone Else

23 comments October 15, 2009
Product Differentiation Strategy

Ask yourself these three questions:

Why did I start a blog?
What do I want to gain from my blog?
What do I offer my readers that is unique from any other blog out there?

For me,  I started a blog because I love to write, but more importantly I love to communicate and spark discussion.
My number one goal [...]

READ THE FULL ARTICLE →

Memo to the CEO: Encourage Innovation

25 comments August 24, 2009

Welcome to the real world

You’re in your early twenties, fresh out of college, eager to take on the working world. As you’re handed your diploma you ascertain a certain knowing of ‘this is it’ only to soon find yourself as a very small fish in a large pond of desperate job-seekers.
You wake up one morning [...]

READ THE FULL ARTICLE →

The Importance of Customer Service with a Side of Relationship Advice

16 comments July 16, 2009

We’re all fully aware of the dating process. You put in you’re time – brush up on your charm skills, take her out for a nice seafood dinner (and then hopefully call her again), play the role of the gentleman as you politely decline to ‘come up for coffee’ for the first few dates – [...]

READ THE FULL ARTICLE →