Comments on: 100 Word Book Review: David Meerman Scott’s New Rules of Marketing & PR http://www.lifewithoutpants.com/book-review/new-rules-of-marketing-pr/ Perspective on life less restricted Sat, 11 Feb 2012 02:39:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Eija Paajanenhttp://www.lifewithoutpants.com/book-review/new-rules-of-marketing-pr/#comment-16678 Eija Paajanen Wed, 27 Jan 2010 11:44:05 +0000 http://www.lifewithoutpants.com/?p=5147#comment-16678 Well, believe it or not, IT... On the other hand, I am not an IT person at all, and used to think that in addition to the kids, sure, the "technical IT guys" are into this kind of tools, but not the rest of us - at least not the 40+. Also, we operate purely in B2B business, which seems to be a much less frequently discussed side of social media. There are lots of success stories for the B2C side, but at least I haven't come accross so many B2B ones. I guess we will have to create our own ;-) Now the social media seems to be at a point where it has reached far beyond the digital natives and technical experts. Well, believe it or not, IT… On the other hand, I am not an IT person at all, and used to think that in addition to the kids, sure, the “technical IT guys” are into this kind of tools, but not the rest of us – at least not the 40+.
Also, we operate purely in B2B business, which seems to be a much less frequently discussed side of social media. There are lots of success stories for the B2C side, but at least I haven’t come accross so many B2B ones. I guess we will have to create our own ;-)
Now the social media seems to be at a point where it has reached far beyond the digital natives and technical experts.

]]> By: Eija Paajanenhttp://www.lifewithoutpants.com/book-review/new-rules-of-marketing-pr/#comment-33232 Eija Paajanen Wed, 27 Jan 2010 11:44:00 +0000 http://www.lifewithoutpants.com/?p=5147#comment-33232 Well, believe it or not, IT... On the other hand, I am not an IT person at all, and used to think that in addition to the kids, sure, the "technical IT guys" are into this kind of tools, but not the rest of us - at least not the 40+. Also, we operate purely in B2B business, which seems to be a much less frequently discussed side of social media. There are lots of success stories for the B2C side, but at least I haven't come accross so many B2B ones. I guess we will have to create our own ;-) Now the social media seems to be at a point where it has reached far beyond the digital natives and technical experts. Well, believe it or not, IT… On the other hand, I am not an IT person at all, and used to think that in addition to the kids, sure, the “technical IT guys” are into this kind of tools, but not the rest of us – at least not the 40+.
Also, we operate purely in B2B business, which seems to be a much less frequently discussed side of social media. There are lots of success stories for the B2C side, but at least I haven’t come accross so many B2B ones. I guess we will have to create our own ;-)
Now the social media seems to be at a point where it has reached far beyond the digital natives and technical experts.

]]> By: Matt Cheuvronthttp://www.lifewithoutpants.com/book-review/new-rules-of-marketing-pr/#comment-16672 Matt Cheuvront Wed, 27 Jan 2010 11:15:54 +0000 http://www.lifewithoutpants.com/?p=5147#comment-16672 Hi Eija - thanks for the follow. Interested in what kind of business you are in, since there has been a lot of discussion here on "should every business use social media"?I think that is still a widely generalized perception - that it's something "for the kids" - but gradually businesses everywhere are starting to realize that a LOT of potential customers live in this space, so it's almost silly to not find a way to tap into it.Thanks for the comment - please feel free to reach out on Twitter and follow me (@mattchevy) Hi Eija – thanks for the follow. Interested in what kind of business you are in, since there has been a lot of discussion here on “should every business use social media”?

I think that is still a widely generalized perception – that it’s something “for the kids” – but gradually businesses everywhere are starting to realize that a LOT of potential customers live in this space, so it’s almost silly to not find a way to tap into it.

Thanks for the comment – please feel free to reach out on Twitter and follow me (@mattchevy)

]]> By: Matt Cheuvronthttp://www.lifewithoutpants.com/book-review/new-rules-of-marketing-pr/#comment-33231 Matt Cheuvront Wed, 27 Jan 2010 11:15:00 +0000 http://www.lifewithoutpants.com/?p=5147#comment-33231 Hi Eija - thanks for the follow. Interested in what kind of business you are in, since there has been a lot of discussion here on "should every business use social media"?I think that is still a widely generalized perception - that it's something "for the kids" - but gradually businesses everywhere are starting to realize that a LOT of potential customers live in this space, so it's almost silly to not find a way to tap into it.Thanks for the comment - please feel free to reach out on Twitter and follow me (@mattchevy) Hi Eija – thanks for the follow. Interested in what kind of business you are in, since there has been a lot of discussion here on “should every business use social media”?

I think that is still a widely generalized perception – that it’s something “for the kids” – but gradually businesses everywhere are starting to realize that a LOT of potential customers live in this space, so it’s almost silly to not find a way to tap into it.

Thanks for the comment – please feel free to reach out on Twitter and follow me (@mattchevy)

]]> By: Eija Paajanenhttp://www.lifewithoutpants.com/book-review/new-rules-of-marketing-pr/#comment-16667 Eija Paajanen Wed, 27 Jan 2010 06:29:23 +0000 http://www.lifewithoutpants.com/?p=5147#comment-16667 This book was an eye-opener for me. Great reading! I had just only started to understand that social media might be something to think about, but extending the topic to cover the whole wide selection of online marketing was really good. I must confess I used to think of social media just as "something for the kids", but in the last months I have become to understand the various possibilities it offers. It will still require a lot of thinking to find the suitable ways to support our business, but that's the great part of the online - you are never ready, and can always learn more. Took a practical step and opened up my Twitter account recently, just to listen and learn more. This book was an eye-opener for me. Great reading! I had just only started to understand that social media might be something to think about, but extending the topic to cover the whole wide selection of online marketing was really good. I must confess I used to think of social media just as “something for the kids”, but in the last months I have become to understand the various possibilities it offers. It will still require a lot of thinking to find the suitable ways to support our business, but that’s the great part of the online – you are never ready, and can always learn more. Took a practical step and opened up my Twitter account recently, just to listen and learn more.

]]> By: Eija Paajanenhttp://www.lifewithoutpants.com/book-review/new-rules-of-marketing-pr/#comment-33230 Eija Paajanen Wed, 27 Jan 2010 06:29:00 +0000 http://www.lifewithoutpants.com/?p=5147#comment-33230 This book was an eye-opener for me. Great reading! I had just only started to understand that social media might be something to think about, but extending the topic to cover the whole wide selection of online marketing was really good. I must confess I used to think of social media just as "something for the kids", but in the last months I have become to understand the various possibilities it offers. It will still require a lot of thinking to find the suitable ways to support our business, but that's the great part of the online - you are never ready, and can always learn more. Took a practical step and opened up my Twitter account recently, just to listen and learn more. This book was an eye-opener for me. Great reading! I had just only started to understand that social media might be something to think about, but extending the topic to cover the whole wide selection of online marketing was really good. I must confess I used to think of social media just as “something for the kids”, but in the last months I have become to understand the various possibilities it offers. It will still require a lot of thinking to find the suitable ways to support our business, but that’s the great part of the online – you are never ready, and can always learn more. Took a practical step and opened up my Twitter account recently, just to listen and learn more.

]]> By: Matthttp://www.lifewithoutpants.com/book-review/new-rules-of-marketing-pr/#comment-16650 Matt Tue, 26 Jan 2010 19:27:54 +0000 http://www.lifewithoutpants.com/?p=5147#comment-16650 Matt-I agree that Social Media has value in any corporation, large or small. But big businesses in highly regulated industries seem to frown upon the opportunity. They're concerned about privacy rights and culpability issues, just to name a few.So, how would you present compelling arguments to such legacy businesses that ignite a transformation; trigger a tipping point?Cheers! Matt Matt-

I agree that Social Media has value in any corporation, large or small. But big businesses in highly regulated industries seem to frown upon the opportunity. They’re concerned about privacy rights and culpability issues, just to name a few.

So, how would you present compelling arguments to such legacy businesses that ignite a transformation; trigger a tipping point?

Cheers!
Matt

]]> By: Matthttp://www.lifewithoutpants.com/book-review/new-rules-of-marketing-pr/#comment-33229 Matt Tue, 26 Jan 2010 19:27:00 +0000 http://www.lifewithoutpants.com/?p=5147#comment-33229 Matt-I agree that Social Media has value in any corporation, large or small. But big businesses in highly regulated industries seem to frown upon the opportunity. They're concerned about privacy rights and culpability issues, just to name a few.So, how would you present compelling arguments to such legacy businesses that ignite a transformation; trigger a tipping point?Cheers! Matt Matt-

I agree that Social Media has value in any corporation, large or small. But big businesses in highly regulated industries seem to frown upon the opportunity. They’re concerned about privacy rights and culpability issues, just to name a few.

So, how would you present compelling arguments to such legacy businesses that ignite a transformation; trigger a tipping point?

Cheers!
Matt

]]> By: Matt Cheuvronthttp://www.lifewithoutpants.com/book-review/new-rules-of-marketing-pr/#comment-16613 Matt Cheuvront Tue, 26 Jan 2010 10:28:17 +0000 http://www.lifewithoutpants.com/?p=5147#comment-16613 Well said Justin - and I think now we are finally peeling a layer off this conversation and getting to the point - that Social Media is a very VERY broad term that encompasses MANY different platforms - ones that can be useful both or either internally and externally for any company.I was actually somewhat surprised by Tim's comment above about tweeting in the classroom or during a trial. He's in this space a lot and has to know that there is a lot more to Social Media than JUST blogging and Twitter. I grouped everything together in the initial post in an effort to keep things somewhat concise, but in the future I think it would be worth it to most of us to explore some of the more niche networks out there (Tim, I mentioned one of these - ActiveRain - in my post over at David Spinks blog when you asked for examples). They are out there, and every company should take time to do a little research and see what works for them, either in-house, B2C, or both.Thank you for the comment Justin. Cheers! Well said Justin – and I think now we are finally peeling a layer off this conversation and getting to the point – that Social Media is a very VERY broad term that encompasses MANY different platforms – ones that can be useful both or either internally and externally for any company.

I was actually somewhat surprised by Tim’s comment above about tweeting in the classroom or during a trial. He’s in this space a lot and has to know that there is a lot more to Social Media than JUST blogging and Twitter. I grouped everything together in the initial post in an effort to keep things somewhat concise, but in the future I think it would be worth it to most of us to explore some of the more niche networks out there (Tim, I mentioned one of these – ActiveRain – in my post over at David Spinks blog when you asked for examples). They are out there, and every company should take time to do a little research and see what works for them, either in-house, B2C, or both.

Thank you for the comment Justin. Cheers!

]]> By: Matt Cheuvronthttp://www.lifewithoutpants.com/book-review/new-rules-of-marketing-pr/#comment-33228 Matt Cheuvront Tue, 26 Jan 2010 10:28:00 +0000 http://www.lifewithoutpants.com/?p=5147#comment-33228 Well said Justin - and I think now we are finally peeling a layer off this conversation and getting to the point - that Social Media is a very VERY broad term that encompasses MANY different platforms - ones that can be useful both or either internally and externally for any company.I was actually somewhat surprised by Tim's comment above about tweeting in the classroom or during a trial. He's in this space a lot and has to know that there is a lot more to Social Media than JUST blogging and Twitter. I grouped everything together in the initial post in an effort to keep things somewhat concise, but in the future I think it would be worth it to most of us to explore some of the more niche networks out there (Tim, I mentioned one of these - ActiveRain - in my post over at David Spinks blog when you asked for examples). They are out there, and every company should take time to do a little research and see what works for them, either in-house, B2C, or both.Thank you for the comment Justin. Cheers! Well said Justin – and I think now we are finally peeling a layer off this conversation and getting to the point – that Social Media is a very VERY broad term that encompasses MANY different platforms – ones that can be useful both or either internally and externally for any company.

I was actually somewhat surprised by Tim’s comment above about tweeting in the classroom or during a trial. He’s in this space a lot and has to know that there is a lot more to Social Media than JUST blogging and Twitter. I grouped everything together in the initial post in an effort to keep things somewhat concise, but in the future I think it would be worth it to most of us to explore some of the more niche networks out there (Tim, I mentioned one of these – ActiveRain – in my post over at David Spinks blog when you asked for examples). They are out there, and every company should take time to do a little research and see what works for them, either in-house, B2C, or both.

Thank you for the comment Justin. Cheers!

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