The Amazing 5 Minute Blog Review | Kristina Summers – Everyday Public Relations

September 11, 2009 · 4 comments

Kristina Summers – Everyday Public Relations | www.everydaypublicrelations.com

This week I review Kristina Summers’ blog “Everyday Public Relations”. Kristina is wanting to make the transition from Blogger to WordPress (something a lot of people seem to be in the process of doing). She wants to know what she should take with her, what to leave behind, and how to grow a fan-base of loyal and avid readers.

The takeaways:

  • Keep it Free: Making the transition is hard enough – start with a free theme as you get used to your new WordPress-hosted blog. Remember, you can always upgrade in the future.
  • Say “No” to Google Ads: Google advertising is a very ineffective revenue source for any blogger. If you do want to advertise on your blog – stick with topic-specific affiliate advertising.
  • Keep everything in one place: Kristina has two domains, one hosted with Blogger and one with WordPress.com. You never want to point your traffic in two different directions. Make sure you settle on one domain and stick to it. I love “EverydayPublicRelations.com” as a domain name and it has a lot of growth potential. Kristina is well on her way to a prosperous blogging future.
  • Grow Readership on Twitter: Twitter has been a huge source of PR for my blog – don’t hesitate to reach out and follow new people, search for people within your niche, and start making connections. Soon enough you’ll develop a loyal fan-base that will help in promoting the things you come up with.

Questions? Comments? Share them below!

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Each week I’ll take a look at a new blog: Highlighting the good and offering some advice and wisdom to improve the content, design, and functionality of your blog. We’ll discuss what you most want to improve which I use to craft a custom blog review and consultation to get you started on the right track in taking your blog to the next level!

Interested in a review of your blog? Contact me via email: mncheuvront@gmail.com for a 100% FREE consultation.

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  • http://www.graduwait.com/ Paul

    Matt you mentioned to “search for people within your niche” on Twitter. Is there a specific way/strategy to do this?

    • http://www.lifewithoutpants.com/ Matt Cheuvront

      Good question Paul. There area few approaches here. When I started out – I found a few influential Gen-Y bloggers and followed them, then went through the list of people they were following and followed some of them. Gradually – it has developed into the following I have today. You have to start somewhere – and starting with some people you respect and trust is always a good first step.

      Secondly – running a twitter search on relevant keywords is a great way to find like-minded people. For example, Kristina’ niche is Sustainable PR, thus a good search would be “eco-friendly business” – see what people are talking about, follow, get involved (interrupt) a discussion, and start forming a connection – rinse and repeat. You’re going to get some uninterested people, but it’s another great way to start a relationships (search.twitter.com).

      Hopefully that answers your question Paul. Cheers!

  • http://www.graduwait.com Paul

    Matt you mentioned to “search for people within your niche” on Twitter. Is there a specific way/strategy to do this?

    • http://www.lifewithoutpants.com Matt Cheuvront

      Good question Paul. There area few approaches here. When I started out – I found a few influential Gen-Y bloggers and followed them, then went through the list of people they were following and followed some of them. Gradually – it has developed into the following I have today. You have to start somewhere – and starting with some people you respect and trust is always a good first step.

      Secondly – running a twitter search on relevant keywords is a great way to find like-minded people. For example, Kristina’ niche is Sustainable PR, thus a good search would be “eco-friendly business” – see what people are talking about, follow, get involved (interrupt) a discussion, and start forming a connection – rinse and repeat. You’re going to get some uninterested people, but it’s another great way to start a relationships (search.twitter.com).

      Hopefully that answers your question Paul. Cheers!