It all started with a boy and a dream…

Matt Cheuvront

You would think, after 26 years of living, I would’ve run out of things to say. Quite the contrary, I’m just getting started…

I’m Matt Cheuvront. Yep, nice to meet you, too. A self-made entrepreneur, I’ve spent the past few years living the “new” American dream, one that doesn’t involve climbing the corporate ladder or holding out for that gold watch and retirement plan – instead, paving my own road and running my own business, learning new things, living passionately, and taking on new challenges each day.

I’m the Co-Founder and Brand Craftsman at Proof, a branding firm in Nashville – helping businesses, organizations, and entrepreneurs think creatively and strategically about their brands. Not to mention I run the show here and speak often about entrepreneurship and branding. I’m also, without a doubt, know more about Saved by the Bell than you. Try me.

Away from work, I’m a husband, a father (to a dog, children terrify me), a son, a craft-beer lover, a less-than-stellar golfer, a Seinfeld-quoter, a runner, an arm-chair quarterback, a tech nerd, and a music snob (except my not-so-hidden love for Lady Gaga)..

What is Life Without Pants?

Around these parts I talk about everything from the entrepreneurial lifestyle and personal growth to branding and social media. More importantly, I share the message that defines the metaphor behind Life Without Pants – that life, both personal and professional, must ultimately be approached without restrictions.

Since 2009, folks around here have shared in my belief that there is no ladder to climb. That the easy way out is never the best way. We’re not interested in what we’re “supposed” to do, and we live in the bizarro world where “no” often means “hell yes!”

Because life’s too short to hold yourself back. It’s too short to wonder “what if?” It’s far too short to do what everyone tells you and to doubt your own capacity and potential.

Rather, life must be lived deliberately. Life must be filled with passion and purpose. Life must have many angles, approaches, and directions. It must be diverse, creative, and exciting.

That, my friends, is what living without pants is all about. Unrestricted. Unrelenting. Unobstructed. Life Without Pants…sounds pretty good, doesn’t it?

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The Fine Print

This is my personal blog. All opinions written are my own unless stated otherwise and do not necessarily reflect the views and opinions of my readers, clients, and/or employer. Please feel free to contact me regarding any content shared on this blog. And don’t steal, yo.