July 2009

We spend hours, days, weeks, even months scouring job boards around the web looking for opportunities. We’re becoming social media gurus, forming connections and building our network in hopes to get a foot in the door with a great company. It all leads up to the interview, a 30-60 minute window in which you’re put on a platform and asked to prove your worth.

It's not all about you

It can be a grueling process – and let’s face it, wherever you are on the ‘confidence meter’, no one is a fan of going through the interview ringer. It’s stressful, it’s frustrating, and talking yourself up can be a daunting task. You’re wondering how to cut your resume down to one measly page, what experience to include and what you’ll have to leave out. But rather than not saying enough, you may actually be saying too much.

There’s a common misconception amongst the job seekers of our generation. A potential company doesn’t want to know about you, they want to know what you can do for them. Your resume shouldn’t focus on personal qualities, it should focus on the results you’ve presented to your former employers. How much revenue did your contribution to the team generate? What new systems and practices did you implement? Stop focusing on yourself and start presenting the tangible, measurable and relevant skills that will benefit the company. Below are a few do’s and dont’s when it comes to nailing a job interview, from someone who’s ‘been there’ before and living in it as we speak.

DON’T get caught up in talking about your past, but relate your past experiences with clear benefits to the company you’re interviewing with.

DO limit your resume to one page. More than likely you don’t have an abundance of relevant work experience at this stage in the game, better to leave it off than exaggerate. Your interviewer can and will read between the lines.

DON’T talk down about your previous employment. Be honest yet optimistic. Put a positive spin on everything – if nothing else, every previous experience has taught you something and helped you develop into the person you are today.

DO tailor your resume and marketing perspective to the position you’re applying for. Your resume should continually adapt to highlight the assets you’ll bring to that particular job.

DON’T be afraid to say “I don’t know” – It’s a waste of time to dance around a question you have no answer for. Suck it up and admit that you don’t know, but would like to learn more.

It’s more than OK to be proud of all your accomplishments – but you also have to learn to accept that it’s not all about you. You could be a brilliant creative marketing mind but if you’re applying for an accounting position, they want to know how you can apply your analytical skills to enhancing company productivity (just an example). Do some research before walking into an interview, and tailor your approach based on the companies needs. When you stop talking about yourself and start talking about the value you’ll bring to the company, you’ll outsmart (and outshine) your competition.

There are no better experts than those of us who are out there fighting in the trenches. Share some career-seeking and interview wisdom in the comments below.

What does your about page say about you?Almost every blog and website has one, odds are you probably have one yourself – the ‘About’ page has become standard protocol with any personal or professional web design. But, is your ‘About’ page effective? What should be included there? How can the ‘About’ page make (or break) your site? It’s all about being informative, personable, and approachable.

You may (or may not) know this – Your About page is more than likely one of the most visited pages on your blog/website. One pass through my Google Analytics told me that the About page here is the second most viewed page on Life Without Pants. Why? Because before we get invested into a blog, before we give someone a chance, we want to know who they are, we want to establish a connection from day one – an effective about page provides information and engages your audience, encouraging them to go the next step (digging through your archives, subscribing via email,  buying your product, and so on).

Tell the world who you are (and more importantly why they should care)

The About page is where you get to tell everyone who you are/what your company does. Writing about yourself is no easy task. Keep in mind that most people don’t really care about you, they care about what you can do/will provide for them. When developing your page, take a look at your life from the outside looking in. Write as if the person knows absolutely nothing about you. Your goal is to establish a connection with the reader based on your own background.  They say not to judge a book by it’s cover, but newcomers are inevitably going to draw quick conclusions (let’s face it, you do it too).

An effective strategy (for those who end up writing a short autobiography) is to break things up into sections, and/or summarizing the main points separately – as I am doing in this very post. You should feel free to tell you story, but you never want to scare away first timers with the dreaded ‘wall of text’. Yeah, it’s intimidating. Too much text is a major turn off. Writing easy digestible content translates into a much more memorable (not to mention enjoyable) experience for your readers.

Leave a lasting impression

Whether your sharing your love of old school Nickelodeon, preaching the benefits of relationship marketing, or summarizing your life’s journey,  you always want to leave a lasting impression on your audience. Tell a story, incorporate some images, share a quote, be witty and charming, highlight your skills and talents, talk about the networks and organizations you belong to. When I read someone’s ‘about’ page I’m looking for something tangible I can walk away with – a certain ‘wow’ factor that makes you stand out from everyone else. What’s your background? What makes you unique? What can I expect from you?

Start a conversation / Promote a call to action

One of the most critical components of an effective ‘About’ page is providing the tools for your readers to take the ‘next step’. Whether it’s following you on Twitter or filling out a contact form for more information about your services. When done well, an about page should summarize who you are, what you do, but above all, what you can do for others. You want to open up the lines of communication, providing links to your social media identities, email, phone number, etc. Encourage your readers to take things to the next level by providing them with the tools to conveniently do so.  Contact Form 7 is an outstanding WordPress plugin for those who may not be comfortable with sharing private information on the web.

An About Us/About Me page, when presented with honesty, humor, and relevant information, will bring you that much closer to your audience.

Feel free to share links in the comments below to your own (about) pages. Are there any particular ‘about’ pages that have impressed you? How important is a quality about page to you? What should/shouldn’t be included?

How Transparent Are You? (Online)

How transparent are you online? Are you open and honest, putting everything out there for better or worse? Or do you have your guard up? Do you refrain from sharing too much about who you are and what you’re all about? The web and social media gives the outside world a birds eye view into your daily life, which can be both a good and bad thing. We preach the value of transparency in establishing one’s personal brand, but should we be worried about the negative implications of sharing ‘too much information’?

Take five minutes and give the following ‘mini-podcast’ a listen and share your thoughts in the comments below.

[display_podcast]

Questions to think about:

  • How transparent are you online?
  • What are the pitfalls of sharing ‘too much information’?
  • Should businesses focus on clear transparency for their online brands?
  • Is Penelope Trunk brave or crazy for sharing very personal details of her life?

3652371778_171a806ea8_bLet’s face it – the job market has pretty much hit rock bottom. If you’re out there on the career hunt, you know that legitimate open positions are few and far between – it’s less about who you are and more about who you know. A personal referral, having an ‘in’ -  can go a long way. As you scour the Career Builder and Craigslist postings, every once in a (great) while you’ll run across a dream job, that one position that you’ve got to have. Odds are, there are a lot of other people thinking the same exact thing. The result: An employer flooded with resumes and cover letter’s not knowing where to begin.

Desperate times call for desperate measures.

The economic wasteland we find ourselves has me thinking, and many of you as well. How far would you go to get the job of your dreams? Would you lie? Would you cheat? Would you misrepresent yourself and provide false information? Would you fake your references, having a buddy pose as a former supervisor to ensure a ‘glowing’ recommendation? Would you lie about your GPA or the degree you received? Where do you draw the line? How far are you willing to go to stand out from the rest?

My take in one word? Karma. What goes around comes around – but it goes beyond that. If you’re interviewing for a position, dream job or otherwise, when you represent yourself as something you’re not, the company is falling for a lie – they aren’t interested in the real you. Personally, I don’t want to work for someone who does not like, or at least value me for me. You can try to be someone you’re not, but you will benefit more by letting others see the real you. If the real you isn’t a fit, it’s better to get that established from the onset and move on.

Something to remember: No matter how desperate your situation may seem, there will always be other opportunities (eventually). Looking for a job IS a full time job, and it can be extremely overwhelming in the current market. With that said, don’t get yourself into a bad position before you even agree to an offer. Impressing a company with lies will almost (if not always) lead to a negative outcome. And remember, the company you want to work for, that ‘dream job’, will appreciate and want the real you.

What do you think?

I want to leave this open-ended for discussion in the comments below. This is somewhat of a sensitive issue as no one wants to harm their reputation by admitting to lying or condoning dishonesty. But I encourage you to take a step back and share your honest insight. If you’re more comfortable responding anonymously, please feel free. Some thoughts to consider:

  • How far are you willing to go to land your dream job?
  • What role does morality play in your career pursuits?
  • How do you toe the fine line between providing false information and ‘leaving out’ details?
  • What do you lose (or gain) by sacrificing your integrity?

(Image courtesy Kolby Schnelli)

Holding HandsWe’re all fully aware of the dating process. You put in you’re time – brush up on your charm skills, take her out for a nice seafood dinner (and then hopefully call her again), play the role of the gentleman as you politely decline to ‘come up for coffee’ for the first few dates – all of this leads up to that fateful moment – you’re at her door, you lean in, overcoming the awkward silence, and land the first kiss. One thing leads to another and before you know it you have three kids, a second mortgage, and floral bedsheets.

Relationships take work, they take time to develop and commitment on your part. We all know the ‘rules’ – we know what it takes to get someone to (hopefully) fall in love with us (women, the above examples applies to you as well, I’m not singling men out here). But so often we forget that these same practices, the wining and dining, swooning and complimenting – they carry over to the business world. Providing exceptional customer service goes hand in hand with opening the door, complimenting her on her new haircut, and yes, even paying for dinner (or at least reaching for the check). It’s all about providing a memorable experience that keeps them coming back again and again.

Times they are a-changing. We’re no longer living in an economical dictatorship. People don’t want to be told what to do, they want to be provided with information.  They want YOU, as the seller, to persuade them, to convince them that what you’re ‘selling’ is better than the rest. Those who master the art of persuasion, the give and take, and understand that ultimately the final buying decision is up to the customer, are the ones who will realize the most success.

Just as you can’t make people fall in love with you, you can’t make them buy what you’re selling. It’s all about romancing your customers – turning on the charm, taking them by the hand (figuratively speaking), and giving them a reason to fall in love with you, your product, and your service.

James Chartland over at CopyBlogger sums it up perfectly in his recent article: Old School Marketing No Longer Working? Blame Canada

No one wants to be told what to do anymore. They want to be persuaded, gently convinced that what you have to sell is really good for them…

So now everyone wants you to be helpful like that. They want you to give them valuable information and tell them directions and hold open doors for them. They need to know that you’re willing to give before you receive.

No more me, myself and I. It’s all about asking what you can do for your customers today.

Next time you’re wondering how you’re startup can compete with the big businesses of the world – throw on the charm and remember that customer service goes a long way.